Picture this scenario:
A perspective pool buyer and her husband walk into your store. They have done some research online and are deciding between you and two other companies they liked. This is your chance to win them over.
You go through your usual sales approach and get down to discussing finishes for their pool. This is where you may usually lose a customer because it’s difficult to imagine what a square sample will look like in a big pool. You can show pictures you printed out or try to describe it to the best of your abilities, but it’s hard.
Here comes the fun part. Instead of racking your brain for descriptive words or spending an absurd amount of money on a color printer that doesn’t seem to print the right color teal, place a Quick Response (QR) code next to the sample. When your customer scans the code, a mobile-enabled video pops up that shows a real pool with that sample. That simple step in your sales process just won that customer over. Leave the other guys in the dust!
What is a QR code? According to Social Media Examiner, “they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.
Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.“
It’s easy to find QR codes generators online, but make sure it’s done professionally. Sticking on a laminated QR code can come off cheesy.
Some ideas for the pool industry:
- Yard Signs and sticky lead generator landing pages
- On your trucks
- On your business cards
- On your postcards/brochures
- Posters for Home Shows
- On your in-store items
- In your show room (like our scenario)
If you’d like to see what we can do for you and your showroom, give us a call. We have a full video production department that can create some beautiful, professional video work for you. Or our web department can create a mobile site for your QR code destination! We’ll soon post some of our QR work too. We’ve got a lot of ideas up our sleeves!