Wondering how you can improve your website’s page rank, have users to spend more time on your pool business’ web page and increase conversions? According to recent research, it’s time to shift a bit more focus towards the user experience (UX).

Content and links still hold a warm spot in Google’s heart. But Google’s RankBrain – its algorithm learning AI system – is something that can no longer be ignored.

RankBrain holds a magnifying glass to websites, looking for clues indicating just how useful a website is to its visitors. There are a number of behavior metrics and cues that come into play, and it turns out that these three things will help you gain a competitive SEO edge online.

 

  • Be Mobile Compatible

As we’ve mentioned in past posts, Google has made it no secret that it will prioritize mobile-friendly websites over those that only look good on a desktop computer. This is why at Pool Marketing Site we embrace the technology behind responsive website design.

Responsive website design is an effective way to build a high quality website that is able to adapt to any device it’s accessed from. It doesn’t matter if a user is viewing your website from a PC or from their smartphone – it will always look its best.

 

  • Boost Your Speed

Forty percent of visitors will leave your site if it takes more than three seconds to load, and a single second delay will cut your conversions by 7%.

If that isn’t reason enough to make sure you have a fast-loading website, consider the fact that Google has also begun to use website speed as a mobile ranking factor in July of this year.

For a faster website, you can:

  • Compress the images on your site
  • Enable caching
  • Remove all unnecessary plugins and scripts

 

  • Better Website Architecture

The easier your website is to navigate, the better you’ll rank. This means having clear and descriptive navigation links to key pages, having a consistent page layout across your entire site, and using “breadcrumb navigation” so visitors can easily trace their way back to a previous point of interest.

Having a clear and consistent website architecture not only improves the user experience, it also makes it easier for Google to properly index your pages, which will have a positive impact on your ranking.

 

Leave Your Website in the Hands of Someone You Trust

Staying on top of the many factors that may be having an impact on your website user experience can seem like a full time job.

Pool Marketing Site specializes in building state-of-the-art gorgeous websites for pool and spa companies that will leave both website visitors and search engines impressed. We also offer website maintenance and repair services for clients who are concerned about their website’s performance.

Curious about how your website stacks up? Download your free web presence report card here and give us a call with your questions or concerns today at (281) 569-4370.

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