After 18 years of being known as Google AdWords, Google has rebranded both its AdWords and DoubleClick products into something more fitting for today’s business owners. Combined with Analytics 360, Google’s offerings will become known as Google Ads, Google Ad Manager and Google Marketing Platform, a valuable tool that will help pool builders improve their online marketing.

When Google AdWords hit the scene almost two decades ago, words were largely the only advertising method available in cyberspace. Social media, mobile devices and video weren’t nearly as prevalent, and effective, as they are today. This upcoming change to Google Ads means that its products can better respond to modern day innovation and 21st century consumer behavior in pool and marketing.

A Snapshot of the Changes to your AdWords Online Marketing

Here are some of the changes you will see with Google Ads:

  • Google AdWords will become Google Ads, and both current, as well as new, campaign choices (like Smart campaigns) will become available.
  • Google Analytics 360 and DoubleClick display advertising will merge and be renamed Google Marketing Platform.
  • Display and Video 360 (a part of the Google Marketing Platform) will now also include DoubleClick Bid Manager, Campaign Manager and Audience Center.
  • Google Ad Manager will comprise of both DoubleClick Ad Exchange and DoubleClick for Publishers.

Google Marketing Platform Partners, a new community of resources for the Google Marketing Platform, will also be introduced. This will replace the DoubleClick Certified Marketing Partners and Google Analytics Certified Partners programs.

Keeping up with the times can mean big changes. By switching from Google AdWords to Google Ads, Google is clearly reinforcing its position of being a leader in the advertising.

Get Help with Your Online Marketing Campaign from The Pool Marketing Site

If you’re looking for some fresh digital marketing campaign ideas or are considering a business rebrand, it’s time to contact the marketing experts at Pool Marketing Site. We offer a number of marketing solutions regarding Google Ads to help you better position your business for success.  

Draw from the experience of accomplished pool digital marketing strategists who know what it takes to build successful campaigns for online marketing for pool builders! We invite you to give the Pool Marketing Site a call today at (281) 569-4370.

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