STEP 1: Plan
Plan Your Brand’s Foundation on the Web
The marketing process in its entirety requires time, money, and energy. It also takes incredible amounts of preparation on the part of highly skilled professionals. We want all of our clients to find success in their marketing, so we start with a custom and strategic digital marketing plan.
A strategic marketing plan is what sets the foundation for your entire online presence. We:
- Determine where you stand on the web with your current strategy.
- Discover your short-term and long-term marketing goals and objectives.
- Evaluate your target market and your competitive positioning.
Then we take what we’ve learned to build your total web presence, which involves website design and development, mobile development, social media account creation & branding and pay-per-click marketing services.
STEP 2: Position
Position Your Company in Search Engines Through Pay-Per-Click and Search Engine Optimization
After planning and establishing your web presence, we position it for success.
Even the most visually appealing website would be invisible to search engines on the web without strategic search engine marketing efforts. Search engine technology relies on relevance and importance to display results, and our team knows how to help search engines best read and find your site.
With the ever-changing landscape of search marketing, it takes the constant adjustment of SEO tactics for a site to be able to compete on the web. Websites compete for attention and placement in search engines every day, and companies which constantly improve their search engine marketing are the ones that improve visibility and increase traffic to their website.
Through every new development in search engine marketing or rule changes made by Google, Bing, and Yahoo, we help you ethically and cost-effectively position your web presence so your business can rank higher in search engine results.
STEP 3: Promote
Promote Your Brand with Content and Inbound Lead Generation Marketing Tools
It’s hard to capture and captivate the attention of today’s customer. Customers are now using DVRs to bypass commercials on television, and they choose whether or not to follow or subscribe to a company’s online marketing initiatives.
Once we’ve planned your web presence and have positioned it to be be found online, we promote it through content marketing and inbound marketing in the form of blogging, video production, e-books, infographics, CTAs, landing pages, and free educational offers.
By providing these forms of communication, you build rapport for your brand and provide customers with useful information that attracts and captivates your target audiences, converting leads and visitors into valuable customers.
We’ll create a social, content and video marketing strategy that works to capture new customers, while keeping existing customers well-informed and engaged with your web presence.
STEP 4: Protect
Protect Your Brand Through Online Reputation Management Services
Customers share feedback daily on hundreds of online business directories, review sites, social media, and bookmarking sites. This wealth of chatter- whether good or bad- affects your brand in a huge way. Regular management of your online reputation is necessary to keep your web presence running at its optimum performance.
Our reputation management services ensure that your web presence is shielded from the unfavorable reviews, ratings and defamation that can ruin a brand. Through a proactive reputation management program, we give you the ability to monitor social media and online reviews, help you collect new reviews and help you grow and protect your reputation for years to come.