5 Takeaways from 2018 Internet Trends Report

5 Takeaways from 2018 Internet Trends Report

The latest report on Internet trends from renowned venture capitalist and former Wall Street securities analyst Mary Meeker has introduced some fresh findings about the current and future state of Internet advertising.  Here are just a few highlights from the report:

 

1. Digital Media Usage Continues to Grow

Our hunger for digital media has grown by 4 percent over the past year with the average person spending 5.9 hours per day on devices like our smartphones and desktop computers.  Mobile media has also reached new heights with our mobile media consumption reaching 3.3 hours per day.

 

2. Internet Advertising Budgets Are Increasing

The report found that Internet advertising spend in the United States has grown by 21 percent.  As mobile usage increases, it’s expected that budgets for mobile advertising will rise to match.

 

3. Voice Search Is Taking Off

As voice technology matures, our adoption of products like Amazon Echo has grown.  As the report highlights, Google Machine Learning Word Accuracy is now accurate 95 percent of the time, which explains why we are more willing to place our trust in voice search.

 

4. More Mobile Video Views

Daily mobile video views are increasing by leaps and bounds.  It is projected that by the end of 2018 the average user will spend approximately 35 minutes a day watching video content from a mobile device.

 

5. Don’t Rule Out SEO and PPC

Amazon came out on top for product discovery and research, but that doesn’t mean that SEO and PPC don’t have a place in Internet marketing.  According to the report, while 49 percent of users start their product search on Amazon, 36 percent begin the process of finding a product through a search engine.

 

Bring a Well-Rounded Internet Marketing Strategy to Your Brand

Not sure where your brand stands online?  Small Screen Producer offers three unique reports that will help you evaluate your performance online:

Take advantage of these FREE reports today or speak to an Internet trend and marketing expert at Small Screen Producer by calling (281) 569-4370.

About Small Screen Producer

Small Screen Producer is dedicated to create and optimize your company’s total online presence. As a leading innovator of digital media marketing since 2008, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business. We offer a complete line of digital marketing solutions to get this done. They include website design, Google Ad services, Facebook and Instagram Ad services ,website lead capture tools and automation, social media marketing, reputation management, technical services, , graphic design, video production and monthly service plans. We take your online marketing and advertising off your to-do list, so you can focus on your core business.

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.

Previous Next