Did you know…70% of US online shoppers said that they have used “Buy Online, Pick Up In-Store” (BOPIS) services. Source:Business Insider
Our Take: Pool & spa retailers can utilize new technology such as our eCommerce Sites with Curbside Pickup to enable customers to make “touchless” purchases during and after the pandemic.
POOL BUILDER STATISTICS DECEMBER 2020
Did you know… It is predicted that in 2022, more than 80% of consumer internet traffic will be driven by online video. This trend is expected to accelerate due to the rise in digital adoption during the pandemic. Source:Cisco Annual Internet Report
Our Take: By using custom videos to promote their brand online, pool builders can increase sales and create valuable, long-lasting marketing assets.
Did you know…43% of global shoppers research products online via social networks. Source:Statista
Understanding your customers is crucial to building the best digital strategy for your business. Check out our beginner’s guide to Google Analytics to learn how to use your website visitor’s data to your advantage.
America’s oldest pool builder, Pulliam Pools, acknowledges an unwavering dedication to the finest craftsmanship and a passion for ingenuity as foundations of its extraordinary longevity. Through a commitment to provide each customer a pool of exquisite beauty, unparalleled quality, and intuitive functionality, the company has received many honors, most recently ranking #12 nationwide on the 2018 Pool and Spa News Top 50 Builders List! Pulliam Pools promises to consistently serve its community for years and years to come.
Not sure what to do now that stores are recommended or even mandated to close due to COVID-19? Well, don’t worry. We gotcha’ covered!
Since store shopping is becoming a risk customers don’t want to take, they will start to seek a convenient way to shop online. That’s where we come in! We can help position you for success with your own Water Care eCommerce Store.
(If you are a Sigura dealer, we can have your Water Care eCommerce Store up and running in record time! Visit www.cleanpoolsandspas.com to get started!)