Dive into
The Pool Marketing Site’s
Newsletter:
Powered by Small Screen Producer
Your Monthly Tips, Tricks, Trends & Tactics for the Pool & Spa Industry
This month features:
● Latest Marketing Stats & Trends
● Google News & Tutorials
● Facebook & Instagram News, Trends & Tutorials
● Tools & Tactics to Enhance Your Web Presence
Let’s dive in!
Latest Marketing Stats & Trends
Pool & Spa Companies Can Grow Their Business in 2021 By
Combining Online & In-Store Resources
Pool builders, retailers, and service companies can provide the ultimate customer experience while increasing their productivity and profits by combining online and in-person sales and support tools.
POOL & SPA RETAILER STATISTICS DECEMBER 2020
Did you know… 66% of customers say online shopping innovations improved their experience.
Source: National Retail Federation
Our Take: Pool & spa retailers can take advantage of new website engagement tools such as MyStaycation Builder, “Build-Your-Own” Above Ground Pool, Inground Pool, Hot Tub, or Swim Spa, or “Compare and Select” Hot Tub Pages. They allow you to increase sales, profits, and productivity while enhancing the customer experience both online and offline.
Did you know… 42% of holiday shoppers research online and buy online, while 23% will buy in-store.
Source: Statista
Our Take: Pool & spa retailers will benefit from investing in online tools such as eCommerce stores, consumer resources with email marketing automation triggers, or interactive videos that can be embedded into websites like our SmartFlow Websites. These tools will enable you to make sales online and prepare customers to visit you in-store.
Did you know… 70% of US online shoppers said that they have used “Buy Online, Pick Up In-Store” (BOPIS) services.
Source: Business Insider
Our Take: Pool & spa retailers can utilize new technology such as our eCommerce Sites with Curbside Pickup to enable customers to make “touchless” purchases during and after the pandemic.
POOL BUILDER STATISTICS DECEMBER 2020
Did you know… It is predicted that in 2022, more than 80% of consumer internet traffic will be driven by online video. This trend is expected to accelerate due to the rise in digital adoption during the pandemic.
Source: Cisco Annual Internet Report
Our Take: By using custom videos to promote their brand online, pool builders can increase sales and create valuable, long-lasting marketing assets.
Did you know… 43% of global shoppers research products online via social networks.
Source: Statista
Our Take: Pool builders can grow their business and attract new customers using Facebook Ads, Instagram Ads, and Monthly Content Marketing Services.
Did you know… 48% of consumers want to handle price negotiations online.
Source: Cars.com Survey
Our Take: Pool builders can add financing options, digital contract-signing, and quote estimating software to their website to save time and money while providing a better customer experience.
POOL SERVICE COMPANY STATISTICS DECEMBER 2020
Did you know… 90% of consumers expect an online portal for customer service.
Source: Cars.com Survey
Our Take: Pool service companies can save time, money, and labor while providing a better experience by adding online customer support tools to their website.
Did you know… One-third of all customers use their mobile device to initiate contact with customer service.
Source: Microsoft
Our Take: Pool service companies can use mobile text messaging, webchat, Facebook Messenger, and other tools to interact with customers on their own terms.
Did you know… Over 60% of US consumers prefer an automated self-service, such as a website or mobile app, for simple customer service tasks.
Source: Nextiva
Our Take: Pool service companies can use automated chatbots and other tools to allow customers to get answers quickly and easily.
Google News & Tutorials
How to Boost Your Google SEO Rankings
Builders & Retailers
Want to boost the Google SEO rankings for your small business? We’ve got you covered! Here we’ll go over some steps to help make it easy.
How to Use Google Analytics: A Beginner’s Guide
Builders & Retailers
Understanding your customers is crucial to building the best digital strategy for your business. Check out our beginner’s guide to Google Analytics to learn how to use your website visitor’s data to your advantage.
What are Display Ads? A Quick Guide
Builders & Retailers
Google Display Ads are a great affordable option for smaller budding businesses who want to attract new customers. Check out our blog to learn more!
Facebook & Instagram News, Trends & Tutorials
How to Optimize Your Facebook Ads
Builders & Retailers
Want to make sure your Facebook Ads are performing the best they can? Check out our blog on how to optimize your Facebook Ads!
Instagram Shops Now Available on IGTV
Builders & Retailers
Instagram Shops, a free and easy way to sell products directly on Instagram, is now available on IGTV! Here we break down what it means.
Tools & Tactics to Enhance Your Web Presence
4 Holiday Marketing Ideas for Pool & Spa Companies
Builders & Retailers
Looking for some ways to boost your sales this season? Check out these 4 holiday marketing ideas for pool and spa companies!
How to Make a User-Friendly Pool & Spa Website
Builders & Retailers
Want to save time, money and effort while selling more pools and hot tubs? Check out this guide on making a user-friendly pool & spa website!
Client Profile
Pulliam Pools
Ft. Worth, TX
America’s oldest pool builder, Pulliam Pools, acknowledges an unwavering dedication to the finest craftsmanship and a passion for ingenuity as foundations of its extraordinary longevity. Through a commitment to provide each customer a pool of exquisite beauty, unparalleled quality, and intuitive functionality, the company has received many honors, most recently ranking #12 nationwide on the 2018 Pool and Spa News Top 50 Builders List! Pulliam Pools promises to consistently serve its community for years and years to come.
This Month’s Featured Product
E-Commerce with Curbside Pickup
Builders & Retailers
Not sure what to do now that stores are recommended or even mandated to close due to COVID-19? Well, don’t worry. We gotcha’ covered!
Since store shopping is becoming a risk customers don’t want to take, they will start to seek a convenient way to shop online. That’s where we come in! We can help position you for success with your own Water Care eCommerce Store.
(If you are a Sigura dealer, we can have your Water Care eCommerce Store up and running in record time! Visit www.cleanpoolsandspas.com to get started!)
Recommended
Monthly Price
Breakdown Total
Starter
$59/mo
12 month term
$399 Setup + $708 Annual
Grow
$159/mo
12 month term
$699 Setup + $1908 Annual
Scale
$189/mo
12 month term
$899 Setup + $2268 Annual
Features
more flexibility
your ecommerce
Online Store Includes ecommerce
Sigura ClearFund™ Approved
Hosting & Maintenance Includes hosting and regular maintenance to keep your site running smooth
Free SSL certificate Inspires trust with a Secure Connection
Sigura Pool & Spa Water Care Troubleshooter
Discount Codes Offer discounts and coupons
Automated Sales Tax Automatically collect tax at time of purchase
Schedule Sale Pricing Schedule your products to go on sale
Curbside Pickup
Sigura Product Lines Customized to what you sell
Advanced Reporting
Inventory Stock Management
Additional Products We can always add more products*
20 additional incl.
Ask us about adding more
20 additional incl.
Ask us about adding more
Add your own products Add your own or additional products
Payment Options
Paypal paypal account required
Stripe stripe account required
Payment on Delivery/Pickup
Authorize.net Authorize.net account required
Intuit Payments
Quickbooks Sync
Other We can connect to many others, just ask!
Advanced Shipping Features
Multiple Locations
Curbside Pickup Scheduling
Advanced eCommerce Marketing
Subscription and Notification Triggers
Abandoned Cart Recovery
Cross Selling for 1st time customers
Win Back Inactive Customers
Reviewer Rewards
Credit Card Expiration Notifications
Personalized Coupons
Track Email Opens, Clicks, Conversions
Loyalty VIP programs
Coming Soon
Integrate with R B Controls Point of Sale
Sync your inventory, pricing, sales, and payments
Not Sure How You Stack Up? Try One of Our FREE Marketing Reports!
Need Help with Your Marketing? We’ve Got You Covered.
Offers:
• Website Design & Development
• Monthly Marketing Plans
• Google & Facebook Ads
• SEO
• Reputation Management
• Social Media Marketing
• Lead Nurturing
• Water Care & Maintenance Online Stores
• Lead Engagement Tools And MUCH more!
REQUEST A CONSULTATION WITH US TODAY AND GET
YOUR FREE WEB PRESENCE REPORT!
Fill Out the Form Below or Call Us at 281-569-4370
Have More Questions?
If you are interested in learning more about how our services can benefit your business, or if you have questions about pricing, please email me using the form on this page and I’ll be in touch soon.
PAM VINJE ISBELL
CEO, Pool Marketing Site