Did you know that Facebook videos amass 8 billion views every single day? This comes out to about 100 million hours watched daily on the platform. As it turns out, Facebook video ads have ousted YouTube from the top spot, and the platform is also now outperforming YouTube when it comes to video ads.

One study discovered that Facebook video outperformed those on YouTube, having an average 110% more interactions and an amazing 478% more shares! Research from another firm found that native videos on Facebook also had up to an 86% higher reach.

The takeaway here is that it’s a good idea to have video be part of your content marketing campaign on Facebook. But it’s also important to note that Facebook video ads are somewhat unique and should be created and produced differently than other video formats.

That’s where Pool Marketing Site comes in. Here are some of our leading tips for pool and spa companies when it comes to producing video content for Facebook while promoting your business.

1. The Shorter, The Better

The attention span of those on social media is extremely short. Facebook may allow for 60 second video ads, but that doesn’t mean you need to use the full amount.

Research from Wistia found that the longer the video, the faster you’ll lose people. Try to make your Facebook ad as short as possible with the juiciest and most important information being available within the first five to 10 seconds.

2. Create Video That Doesn’t Need Audio

Facebook video ads roll on auto-play, meaning that your videos will start playing without sound while users scroll on by. In fact, research from 2016 found that 85% of Facebook ads are played without sound.

Be sure to:

  1. Use action to nab the attention of viewers right away (within the first three seconds)
  2. Use textual cues to promote action
  3. Add captions when someone is speaking or if there is a voice-over narration

3. Optimize Video for Mobile

In 2017, mobile users accounted for 87% of Facebook’s revenue. One thing to consider using for your Facebook ads are Facebook lead ads.

With lead ads, a small lead form pops up when a viewer clicks on your video’s CTA. Best of all, the form is all automatically filled out with your viewers’ information, significantly increasing the likelihood of them sending their lead information right on over to you.

Enjoy High Quality Video Production for Less with Pool Marketing Site

Pool and spa companies are all about gorgeous designs, cutting edge technology and customer service – three things which translate incredibly well with Facebook ads.

Start planning your best marketing campaign today with the experts at Pool Marketing Site! Our team knows what it takes to create cohesive multi-channel marketing strategies designed to broaden your reach, increase brand familiarity, and give you the tools you need to dominate both the local and international pool and spa market. Email us today at info@smallscreenproducer.com or give us a call at (281) 569-4370.

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