The “Stay-at-Home” Trend Isn’t Going Anywhere in 2021: Businesses are Being Forced to Lower Their Overhead, Get Organized & Grow Their Online Revenue Opportunities with Website Sales & Support Automation Tools
Consumer behavior changed permanently in 2020. Customers are spending more time and money online than ever before, and every industry is being forced to adapt or risk going out of business. By using smart website automation tools and online shopping, pool and spa companies can pivot and adapt for success now and into the future.
POOL & SPA INDUSTRY STATISTICS FEBRUARY 2021
Did you know… Consumers are spending 1 more hour per day online in light of COVID-19. Source:ROI Revolution
Our Take: Retailers need to boost their online presence and create a more engaging website experience to capture leads that are spending more time browsing and shopping online.
Did you know… Retail ecommerce sales grew 27.6% in 2020 while total global retail sales declined 3.0%. Source:ROI Revolution
Our Take: Customers are now spending more money online than ever before, but less money overall – meaning brick-and-mortar stores have taken a MASSIVE hit. We expect this trend to continue through 2021. Now is the time to start shifting your sales into eCommerce and offering services like curbside pickup and delivery.
Did you know… 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic. Source:ROI Revolution
Our Take: Pool & spa retailers can utilize new technology such as our eCommerce Sites with Curbside Pickup to enable customers to make “touchless” purchases during and after the pandemic.
Did you know… The use of virtual consultations has gone up, with 44% of survey respondents saying they’re using these online conversations as a way to safely meet with new clients. Source:Home Improvement Research Institute
Combine AI technology and live chat interaction to deliver website-based seamless 24/7 sales and customer support. With live chat and chatbot integration, your website visitors can guide themselves through the sales process, schedule appointments and service requests, and solve common problems. They can always connect with human agents when requested. The AI chatbot is a must-add to your already existing live chat program if you want to streamline sales and support.