Dive into
The Pool Marketing Site’s
Marketing Digest
Powered by Small Screen Producer
Your Monthly Tips, Tricks, Trends & Tactics for the Pool & Spa Industry
This month features:
● Latest Marketing Stats & Trends
● Google News & Tutorials
● Facebook & Instagram News, Trends & Tutorials
● Tools & Tactics to Enhance Your Web Presence
Let’s dive in!
Latest Marketing Stats & Trends
The “Stay-at-Home” Trend Isn’t Going Anywhere in 2021:
Businesses are Being Forced to Lower Their Overhead, Get Organized & Grow Their Online Revenue Opportunities with Website Sales & Support Automation Tools
Consumer behavior changed permanently in 2020. Customers are spending more time and money online than ever before, and every industry is being forced to adapt or risk going out of business. By using smart website automation tools and online shopping, pool and spa companies can pivot and adapt for success now and into the future.
POOL & SPA INDUSTRY STATISTICS 2021
Did you know… Consumers are spending 1 more hour per day online in light of COVID-19.
Source: ROI Revolution
Our Take: Retailers need to boost their online presence and create a more engaging website experience to capture leads that are spending more time browsing and shopping online.
Did you know… Retail ecommerce sales grew 27.6% in 2020 while total global retail sales declined 3.0%.
Source: ROI Revolution
Our Take: Customers are now spending more money online than ever before, but less money overall – meaning brick-and-mortar stores have taken a MASSIVE hit. We expect this trend to continue through 2021. Now is the time to start shifting your sales into eCommerce and offering services like curbside pickup and delivery.
Did you know… 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.
Source: ROI Revolution
Our Take: Pool & spa retailers can utilize new technology such as our eCommerce Sites with Curbside Pickup to enable customers to make “touchless” purchases during and after the pandemic.
Did you know… The use of virtual consultations has gone up, with 44% of survey respondents saying they’re using these online conversations as a way to safely meet with new clients.
Source: Home Improvement Research Institute
Our Take: Pool & spa companies can take advantage of website tools like Website Live Chat & Chatbot Automation, as well as Interactive Virtual Showroom Tours & Video Learning Centers to consult with prospective clients and close sales digitally in 2021
Google News & Tutorials
How to Use Google Search Console
Builders, Service & Retailers
Google Search Console is a great way to boost your online presence to ensure maximum visibility. Check out our guide to get started!
Facebook and Google Ad Targeting for Small Businesses
Builders, Service & Retailers
Facebook and Google Ad Targeting can help you find likely customers and spend your ad budget more efficiently.
Facebook & Instagram: News, Trends & Tutorials
How to Repost Instagram Feed Posts, Stories, IGTV, and Reels
Builders, Service & Retailers
Want to learn how to repost on Instagram? We’ve got you covered! Check out our most recent blog to learn everything you need to know.
Do Instagram Stories Matter?
Builders, Service & Retailers
Instagram Stories can be a great way to promote your business on social media and engage your audience. Check out our blog to learn more!
Tools & Tactics to Enhance Your Web Presence
Shift Your Pool and Spa Business into E-Commerce
Retailers
It may be time for pool and spa companies to consider transitioning some sales into e-commerce and online shopping.
5 Ways to Improve Local Marketing
Builders, Service & Retailers
Want to reach more customers in your area? Check out our blog for some tips to improve your local marketing efforts!
This Month’s Featured Product
“PoolBot” – Your Virtual Sales Assistant
For Builders, Retailers, & Service Companies
Combine AI technology and live chat interaction to deliver website-based seamless 24/7 sales and customer support. With live chat and chatbot integration, your website visitors can guide themselves through the sales process, schedule appointments and service requests, and solve common problems. They can always connect with human agents when requested. The AI chatbot is a must-add to your already existing live chat program if you want to streamline sales and support.
Not Sure How You Stack Up? Try One of Our FREE Marketing Reports!
Need Help with Your Marketing? We’ve Got You Covered.
Offers:
• Website Design & Development
• Monthly Marketing Plans
• Google & Facebook Ads
• SEO
• Reputation Management
• Social Media Marketing
• Lead Nurturing
• Water Care & Maintenance Online Stores
• Lead Engagement Tools And MUCH more!
REQUEST A CONSULTATION WITH US TODAY AND GET
YOUR FREE WEB PRESENCE REPORT!
Fill Out the Form Below or Call Us at 281-569-4370
Have More Questions?
If you are interested in learning more about how our services can benefit your business, or if you have questions about pricing, please email me using the form on this page and I’ll be in touch soon.
PAM VINJE ISBELL
CEO, Pool Marketing Site