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Tips, Tricks, Trends & Tactics for the Pool & Spa Industry
Latest Marketing Statistics & Trends
Preparing for the Future and the “New Normal”
Pool builders and retailers should make the shift into digital sales to keep up with changing customer behaviors
Online shopping is growing faster – the pandemic has accelerated consumers’ shift toward ecommerce by five years (according to IBM data)
Amazon’s $5.2 billion in quarterly profit in Q2 was the largest ever in its 26-year history. It broke that record again in Q3 with $6.3 billion in quarterly profit, up 200% year-over-year)
U.S. retail ecommerce grew by 44.5% year over year in Q2 and 37.1% in Q3
Walmart’s e-commerce sales were up 97% year over year in Q2 and 79% in Q3
Target grew its digital sales by 155% in Q3 and fulfilled 75% of sales from stores.
Buy online, pick up in-store (BOPIS) surged 259% year over year in August 2020 due to the coronavirus pandemic, with many shoppers wary about the safety of in-store shopping. This equates to a 59% month-over-month increase in August compared to July.
Key Takeaway: Consumers want the safety and convenience of researching and shopping for products at home. Pool and spa companies can use digital sales resources to capitalize on today’s changing customer behaviors.
Google News & Tutorials
Brief Guide to ‘Grow My Store’ – Google’s Website Analysis Tool
Builders & Retailers
What is Google’s new ‘Grow My Store’ tool? Here we break down what ‘Grow My Store’ is and if your business needs to use it.
How to Read Google Ads Reports
Builders & Retailers
Pool and spa business owners can increase their sales by investing in digital advertising and using Google Ads reports to analyze their success.
Facebook & Instagram: Latest News, Trends & Tutorials
How to Gain Facebook Followers for Small Businesses
Builders & Retailers
Here we’ll cover some tips and tricks to help pool and spa companies gain Facebook followers to promote their business.
Facebook’s New Video Creator Guide
Builders & Retailers
Facebook’s new video creator guide can help pool and spa businesses looking to use video content to engage website videos and increase sales.
What is Facebook Email Marketing?
Builders & Retailers
Email marketing has been around forever. But what’s Facebook Email Marketing? Here we’ll discuss Facebook’s latest email marketing plans.
Instagram Marketing for Pool and Spa Companies
Builders & Retailers
Instagram marketing can help your pool and spa business bring in more leads, make more sales, and stay connected with customers. Here’s a quick guide to help you get started.
Lead Generation & Nurturing: Tools & Tactics
Why Directory Listings are Important to Your Business
Builders & Retailers
Directory listings improve SEO and bring more leads to your website. Here we break down what directory listings are and why they matter.
Lead Generation Ideas for Pool and Spa Businesses
Builders & Retailers
Want some ideas to help you generate more leads for your pool & spa business? We’ve got you covered with the latest lead generation tips!
Online Reputation Management Tips
Why Pool & Spa Companies Need Customer Text Messaging
Builders & Retailers
Unlike Fortune 500s and other big companies that can get away with pumping a lot of resources into their marketing strategies, pool and spa businesses need to use a more cost-effective approach. One such method is Customer Text Messaging.
Are Bad Reviews Taking Money Out of Your Pocket?
Builders & Retailers
Bad reviews mean lost revenue. Learn smart ways to make sure negative reviews don’t destroy your business by taking control of your online reputation.
Client Profile
Riverbend Sandler Pools
Plano, TX
As a family-run company dedicated to the ideals that only a personal commitment can upload, Riverbend Sandler Pools operates with one mission in mind — “Creating Lifetime Pools for Lifetime Customers.” Riverbend Sandler Pools has earned awards both AQUA Magazine’s Aqua 100 Hall of Fame and Pool and Spa News Top 50 accolades.
What We’re Working on This Month
Interactive Video Tours
Builders & Retailers
Customers want to research and shop your pools & spas from the comfort of home. You want to know which prospects are ready to buy. Make it easy with Interactive Video for your pool & spa website!
Not Sure How You Stack Up? Try One of Our FREE Marketing Reports!
Need Help with Your Marketing? We’ve Got You Covered.
Offers:
• Website Design & Development
• Monthly Marketing Plans
• Google & Facebook Ads
• SEO
• Reputation Management
• Social Media Marketing
• Lead Nurturing
• Water Care & Maintenance
• Online Stores
• Lead Engagement Tools And MUCH more!
REQUEST A CONSULTATION WITH US TODAY AND GET
YOUR FREE WEB PRESENCE REPORT!
Fill Out the Form Below or Call Us at 281-569-4370
Have More Questions?
If you are interested in learning more about how our services can benefit your business, or if you have questions about pricing, please email me using the form on this page and I’ll be in touch soon.
PAM VINJE ISBELL
CEO, Pool Marketing Site