$3,000 Digital Marketing Plan


Our $3,000 Digital Marketing Plan includes an array of marketing services for your company. Our unique Plan, Position, Promote, Protect Program provides you with a team of pool and spa industry marketing experts, with expertise in graphic design, lead generation, email marketing, reputation management, blog writing and social media marketing.

No need to be saddled with micro-managing a costly in-house marketing team, or due to budget constraints assign that one person in your company to be a marketing “Jack of All Trades” that turns out to be an “Expert at None.” We’ve got you covered.

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On an annual basis we will review the program based on best practices at the time and make scope adjustments. This ensures we are creating a program for you that is relevant and gives you the best return on your investment.

PLAN – Account Strategy & Web Maintenance

  • Account Strategy
  • Website Maintenance

POSITION – Lead Generation

  • Advertising/Promotional Campaign Development
  • Google Paid Search Coordination
  • Facebook Advertising
  • Quarterly Website Consumer Resources

PROMOTE – Social Media & Blogs

  • 10 Social Media Posts
  • 1 Custom & 1 Evergreen Blog

PROTECT – Reputation Management

  • Reputation Management
  • Directory Listing Submission and Clean-Up
  • Survey Creation and Distribution Through Email to Your Clients – robust surveys are an additional $250 a month
  • Review Listing Management
  • We Specialize in the Pool & Spa Industry. Our team has created thousands of campaigns that grab customers’ attention and convert into leads.
  • Partner with Industry Manufacturers. Our relationships with industry manufacturers help us to assist with marketing co-op, manufacturers specials and more.
  • Reputation Management Services. Customized formal process created to help you repair, promote and protect your online presence
  • Social Media Content & Monitoring. Engage your customers with industry specific social posts. Real time monitoring during business hours, next business day if during non-business hours.
  • Blogs Written By Industry Experts. We speak your language. No longer will you have to repeatedly explain over and over what you do to convey your message.
  • Monthly Meetings & Reporting. We meet with you on a monthly basis and provide Google Analytics reports with a wealth of information, including Google AdWords and Facebook Advertising, if applicable.
  • Utilizing Reputation & Social Monitoring Software. Would cost over $1000 out of pocket if you purchased yourself.
  • Website Maintenance. Keep your site up-to-date and secure with the latest WordPress and plugin updates.

Those pool business owners who want a full array of marketing services but don’t have the time to do themselves or don’t want to hire internally.

  • 1 year contract
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Fees: A monthly marketing service fee of $3,000.00 is to be payable on the 25th of the month for work already completed for the upcoming month. This is due to the fact that we work one to several months ahead to ensure your campaigns perform smoothly. Monthly automatic recurring invoicing is provided through Freshbooks via ACH and credit card. If account becomes 45 days in arrears, work will discontinue for client until client is up-to-date with monthly payments.

Cancellation Policy: We need a written two month cancellation notification by email should you need to cancel. This will allow us time to wrap up all the different department tasks associated with your account.