Digital marketing campaigns are a must-have for pool and spa companies. But time and time again we have met with clients who are frustrated by or disappointed in their online campaign’s performance, many times to the point where they are on the verge of giving up on online marketing all together.

The most common reason for a lacklustre online marketing campaign performance? These five mistakes listed below. But fear not. While you may be guilty of any of them, the experts at Pool Marketing Site can help turn your pool and spa business’ online performance around with an easy go-to solution — Campaigns in a Box.

1. Not Doing Enough Research

Content marketing campaigns aren’t about guesswork. When we create campaigns for our clients, we use research backed by solid analytical data and metrics, which is why we are able to meet or surpass our clients’ expectations.

Never assume what your target audience wants. For example, the majority of your prospects may be interested in affordable hot tubs and to a lesser extent a more expensive inground custom pool. Do the market research first to uncover the best and most valuable opportunities for your pool and spa business.

2. Boring Content

The content for your marketing campaign should fulfill one (or more) of the following I’s: Interesting, Informative and Insightful.

The more unique you can make the content, the better. Keep in mind that the Internet is loaded with content, so coming up with different ways to present your idea will go a long way in helping you stand out from the crowd.

3. Misaligned Ideas

If you want to get the most out of your marketing campaign, the content has to align with your campaign’s objectives. The content has to be relevant to your marketing goals for you to see the greatest return on your investment.

Let’s say you have a winter spa sale coming up. Posting content about how to close your pool for the winter isn’t going to do much in terms of getting the word out about your upcoming promotion.

4. Poor Presentation

Even the smallest things like the wrong font or poor color selection can have a drastic impact on the results of your marketing campaign.

Finding the right format for your content is also crucial. For example, posting a how-to blog about how to clear up cloudy pool water may not be as effective as creating a video (or if you can, why not do both?).

5. Sending Content Out to the Wrong Places

Posting a blog to your website simply isn’t enough to get the word out about your pool and spa business.

It’s important to not only have a multi-channel content distribution strategy. It’s important to know which channels to use, including which social media sites are worth sharing your content on and which segmented mailing lists should be receiving certain content.

Make Online Marketing Campaigns Easier With Campaigns In A Box

Pool Marketing Site’s tested and proven Campaigns-In-A-Box are an all-in-one affordable online marketing campaign solution for pool and spa companies. With three tiered campaign options to choose from, there’s a campaign-in-a-box for every business.

For more information, please click here or give us a call at your convenience at (281) 569-4370.

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