If you’re one of the many pool companies out there wondering if video marketing is worth it, we’re here to tell you that it most certainly is. Not only have 63% of businesses begun adding video marketing campaigns to their marketing tool boxes, but 83% understand just how great of a return on their investment it can give them (Wyzowl, 2017).
So why does a pool and spa company need video marketing?
Video Marketing Drives Sales and Conversions
According to Treepedia, having a video on a landing page in the home and garden industry will increase conversions by 43%! Explainer videos (which Pool Marketing Site specializes in) are especially effective in driving sales, with 74% of users who watched an explainer video subsequently purchasing a product (Wyzowl, 2016).
Video Marketing Builds Trust
Your clients are placing a huge amount of trust in you as a pool and spa company. They’re trusting you with thousands of dollars, and they’re trusting you with what is likely their most precious and valuable investment – their home and backyard.
Video is the best way to build trust in potential and existing clients. It’s the most effective way to convey educational information in an interesting and captivating way that will grab audiences by their emotions. In fact, a 2012 study by Etailing found that 57% of consumers shared that video was what gave them the confidence they needed to make a purchase online.
Search Engines Favor Websites with Videos
Moovly found that websites with embedded video are 53 times more likely to show up on the coveted first page of Google (Moovly, 2016). That’s a great way to get a step up on the competition!
Video Means Information On The Go
Ninety percent of smartphone owners love watching videos on their mobile device [Wyzowl, 2017] – and YouTube has reported that mobile video consumption is increasing by 100% year after year. Google also found that people who view video from their smartphone are two times more likely than television viewers and 1.4 times more likely than desktop viewers to experience a personal connection with a brand, increasing the chances of them watching your ad, remembering your brand, and choosing you when they’re ready to build their new pool.
Social Media Loves Video
Users of social media love sharing video, especially if it’s entertaining or if they find it helpful to others. But social media platforms also love video marketing. Facebook launched 360 Video and Live Video. Instagram has Instagram Stories and 60-Second Videos. Twitter introduced Periscope, and let’s not forget the fact that YouTube is the second most popular social network.
Video Marketing Tells a Complete Tale
Working with something as detailed and personal as outdoor living spaces and poolscapes can be hard to show and properly convey through text and still images. Through video, you can highlight features, zoom in on fine details and pan across an entire backyard as you explain the planning and the work that went into creating that gorgeous space.
Learn More About Pool Marketing Site’s Production House Videos
We pride ourselves on being able to deliver high quality in-house videos of all types – from promotional and explainer videos to Photo Alive 3D and more – that suit your budget and your business.
Click here to learn more about our video marketing solutions or give us a call at (281) 569-4370.