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In today’s digital age, video content has become integral to marketing strategies for businesses across various industries. Pool and spa companies, in particular, can leverage the power of video to showcase their products, services, and expertise in a captivating and engaging manner. Creating video content can significantly enhance a company’s online presence and boost customer engagement. We’ll explore why pool and spa companies need to incorporate video marketing into their strategies. Then, we’ll delve into five types of videos that can take your online presence to the next level. Why Create Video Content? Video content offers numerous benefits for pool Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Google’s local service ads (LSAs) are a form of advertising that allows local service providers, such as plumbers, locksmiths, electricians, carpet cleaners, etc., to promote their services to nearby customers. They are paid ads that appear at the top of the Search Engine Results Page (SERP) when people search for local services on Google. For example, if someone searches for “plumbers near me,” they\u2019ll see local service ads from plumbers within their locality. LSAs have several benefits for service companies which include: 1. Pay per lead, not pay per click Any service company knows how expensive the pay-per-click (PPC) advertising Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> The emergence of the global economy plus the current internet craze has seen e-commerce evolve into an integral part of business growth and success. From startups to small, medium, and large-sized businesses, most enterprises are now running their operations online. The best thing about e-commerce is it’s open to all types of businesses. If you’re still debating whether or not to embrace e-commerce for pool companies for your pool and hot tub business, you’re in the right place. In this article, we’ll discuss why e-commerce is important for local businesses selling pool and hot tub products. Let’s dive in! 1. Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Local SEO is an important Search Engine Optimization (SEO) strategy that involves optimizing your online presence to attract more business from local customers. This includes optimizing your website, creating local listings and directories, collecting reviews, and managing your Google My Business profile. Local SEO is important for pool companies because it allows you to reach more customers searching for your services within your area. By appearing in local search results, you increase your chances of being found by potential clients, which means more qualifying leads, conversions, and sales. In this article, we’ll discuss how local SEO works and why it’s Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Marketing automation has become an integral part of companies seeking to secure a competitive edge against their competitors in today’s business world. According to a report by invesp, 91% of businesses who use marketing automation see it as a vital aspect of the success of their online marketing campaigns. So, what’s marketing automation, and why is it important for pool and spa businesses? What is marketing automation? Marketing automation refers to the process of utilizing technology to streamline, automate, and measure marketing tasks and workflows. This automation helps you and your marketing team manage tasks easily and efficiently, leading to Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Over the years, text messaging has evolved into a convenient way to connect with friends and family. But did you know that text messaging is also a powerful marketing and customer service tool for local pool and spa businesses? Here are a few reasons why text messaging is a valuable communication channel for your business: 98% of consumers open text messages\u00a0 95% of text messages are opened within 3 minutes Only 12% of local businesses currently use text messaging If you want to reach more customers and gain an edge on your competitors, it\u2019s time to think more seriously about Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> 2020 sprung a pretty huge surprise on us all. A novel pandemic? No one saw that one coming. With it came lockdowns, social distancing, labor shortages, supply shortages, and more. To help future-proof your business and be prepared for anything 2021 has to offer, here are some marketing ideas for home improvement businesses to make the most of a challenging situation.\u00a0 One word – staycations. At a time like this, having a comfortable home is super important. And what makes a home comfortable? There’s quite a lot that could do this, but none does it quite as well as home Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Marketing is the cord that connects a business to its clients. No matter how world-transforming and life-changing your products or services are, you’d still require effective marketing strategies to generate leads and maintain profits. Over the years, marketing automation has become a useful tool for managing client base, not just for medium-to-large-scale businesses, but more recently, also for small enterprises.\u00a0 It merely involves the use of technology to grow prospects into customers. It improves on good old manual marketing methods as well as provides: Newer strategies for lead nurturing Customer engagement Measurements of responses Analysis of methods used Advantages of Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> There’s a reason why interactive lecture sessions work better for most students than when they have to study independently. First off, engagement is key to understanding. Secondly, they’re less likely to get distracted by other things if they’re participating in something. The same goes for marketing.\u00a0 Surprisingly, it takes less than a second for a person to determine whether or not they will remain on your website. Of course, there is a difference between staying on the page and actually reading the content. The numbers don’t lie. Only 45% of clicks get over 15 seconds of attention. As a small Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Wouldn’t it be easier if you could just your questions out loud while you’re shopping and get an answer? It certainly would be – and it is, thanks to voice search. You’re not the only one grateful for this. About 58% of consumers found information on local businesses with this tool in 2018. A high percentage of these people use voice search to determine what products or services are available from a local business, their prices, and even to purchase them.\u00a0 On that note, let’s see how a home improvement or backyard living company can utilize and maximize voice search.\u00a0 Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> As a small business owner in today’s business climate, you’ve got your work cut out for you if you want to be visible to your clients. Between other small businesses and the Fortune 500s, regular competition is assured. Your best bet for surviving and thriving is to make your business known to as many people as possible. Beyond being known, staying relevant is also greatly important. That’s where Google My Business can help. When it comes to building an online presence, Google is your one-stop-shop, with numerous tools to choose from. One of the most valuable tools in Google’s cache Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Before online shopping, there were exclusively brick-and-mortar stores \u2013 businesses with a physical presence and a building. When the 80s and 90s rolled around, customers started making the first online purchases, and the e-commerce age began.\u00a0 Move to the present, and the e-commerce numbers are mind-blowing. As of 2019, 1.92 billion people made online purchases, and e-retail sales increased over $3.5 trillion. This number is expected to rise exponentially in a few years. The COVID-19 pandemic didn’t stop this growth as more businesses turn to e-commerce to stay afloat and thrive. Either way, e-commerce is the future!\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Are you a Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Did you know that 46% of all Google searches are for local information? Most online searches on Google often lead to organic leads, which may result in actual conversions. Also, 97% of people find out the necessary information about a local business online before visiting in person. As a local pool and spa company, your best bet for getting your business out there is with Google My Business.\u00a0 Google My Business is an excellent tool that businesses, local or otherwise, can use to manage their online Google presence. From data management to organic customer interaction, with Google My Business, you’re Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> A lot has been said about Facebook and its business potential. Beyond connecting with long lost friends and loved ones, Facebook is a hub of beneficial activities, at least for people who take the necessary steps to maximize their opportunities. Building your Facebook Ads strategy is an important step for any small business, and can help you make the most out of your marketing budget. Facebook Ads can be your window to the online business world. However, you must develop a plan to reap the benefits of Facebook Ads, from creation to launch.\u00a0 Are you a small business owner dealing Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> 2020 has been a crazy year, with the pandemic and all, but it also saw over 376 million new social media users. With this came some trends in social media marketing. At least, despite the tough times, online businesses are booming.\u00a0 2021 is finally here. If you’re going to market your pool and spa business on social media successfully, you must be fully aware of the trends and how to navigate the industry.\u00a0 Here are our top picks of 2021 social media marketing trends\u00a0 1. SEO for Instagram\u00a0 You’re probably used to Google SEO (search engine optimization) for websites. That Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> The number of people who use social media worldwide runs in the billions – 3.8 billion, to be a bit more specific.\u00a0Statistics showed that 54% of people check social media before purchasing a product.\u00a0Social media posts are relevant not just for Fortune 500s, but small businesses, especially, to capitalize on these platforms and boost sales.\u00a0Your best bet is to promote your content on social media to reach the biggest audience as a small business owner.\u00a0 How pool and spa businesses can use social media to their advantage\u00a0 Big-ticket items such as hot tubs or spas, inground pools, and above ground Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> WhatsApp is a giant amongst messaging apps for smartphones. As of February 2020, the Facebook-owned app was reported to have 2 billion monthly active users.\u00a0That’s both a lot of users and a bevy of potential for business. The introduction of WhatsApp Carts provides a new wealth of opportunity for small businesses to capitalize on the app’s popularity.\u00a0 For e-commerce or business purposes, WhatsApp has already had some measure of success. Over 5 million companies used WhatsApp Business for their communication with their customers at the start of 2019.\u00a0\u00a0 You’d think the numbers would be much higher. However, unlike business use Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Since the internet has become an integral part of both commerce and our daily lives, ensuring your business has a robust online presence is crucial to success. The need for pool companies and small businesses to adopt digital marketing strategies cannot be overemphasized. Solid digital marketing strategies will enable companies to reach out to their target audience effectively. This is because the marketplace has become increasingly more digital with the constant evolution of technology. It’s also pertinent for companies to remember that many consumers search and buy products almost exclusively online.\u00a0\u00a0 What’s more? U.S digital marketing is projected to rise Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Every business has an offseason \u2013 the dreaded time of year when a business either closes down entirely or is forced to reduce operations due to the season’s demands and fluctuations.\u00a0This is often during winter for pool and spa businesses since cooler weather drives people to close their pools or reduce their use. As a pool or spa business owner, what can you do about this offseason to sustain interest? Lucky for you, we’ve got great tips you could use to generate interest during the winter months using social media.\u00a0 Why social media?\u00a0 Sales are probably low already during this Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Do Instagram stories matter to small businesses? We’ve got two answers for you – the short answer and the long one. Short answer? Yes, it matters.\u00a0 The Long Answer\u00a0\u00a0 We’ve given this question a big yes already. Now, we’ll get to the why. It has something to do with the 500 million people who use Instagram Stories daily. As a swimming pool and hot tub business owner, this is great news for you if you can capitalize on it.\u00a0 You can also drive organic traffic to your website through this feature. Using Instagram Stories results in better lead conversion with Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> The evolution of technology has made many companies focus entirely on digital marketing and social media platforms such as Instagram, Facebook, and Twitter for advertising their businesses. With so much competition on Google and social media, small businesses should focus on local marketing to improve their marketing efficiency. Local marketing enables companies to target the audience that lives within the company’s local area. It is one of the best marketing strategies for reaching your audience faster.\u00a0 Pool and spa builders and retailers can adopt this type of marketing for their business to gain an edge over their competitors. Targeting local Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> The pool and spa industry is saturated. Lots of companies are active both online and offline. That doesn’t bode well for newcomers, nor can it be good for established businesses. Becoming the top pool and spa company in your area might sound like a real challenge. Fortunately, with the right effort, you can change the narrative and take you to the top spot in the industry for your region.\u00a0 What can you do to become the top pool and spa company in your local community?\u00a0 It’s simple – pool and spa digital marketing.\u00a0 Digital marketing is one sure-fire way to Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> As owners of small businesses, there are ways to boost your online presence to ensure maximum visibility. To successfully improve your business online, use Google Search Console, a web service that can aid beginners to improve their site’s appearance.\u00a0 Google Search Console\u00a0 This free service offered by Google helps you monitor, maintain, and troubleshoot your site’s presence in Google search results. Benefits of Using Google Search Console It measures your keyword topic cluster performance, or how well your content themes are performing. Google Search Console determines pages that are missing from your website. It identifies your most valuable branded and Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>