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\r\n Yelp Online Reviews Play Key Role in Purchase Decision Making<\/a>\r\n <\/div>\r\n
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When people talk about online reviews, Google is likely what first comes to mind. As it turns out, Yelp reviews for pool companies may be just as \u2013 if not more \u2013 influential. In fact, one study by FreshChalk showed that Yelp reviews appear in the top 5 results for 92 percent of local Google queries. A Yelp-commissioned study carried out by Survey Monkey involving more than 6,000 adult reviewers revealed that 97 percent of adults will do business with a company they find on Yelp. 93 percent of the same respondents also said that they use Yelp to compare Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Google’s BERT to Impact One out of Ten Searches<\/a>\r\n <\/div>\r\n
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Google has just begun rolling out what it has referred to as the “biggest leap forward” they have taken over the past five years, and one of the biggest leaps forward in all of Search history. The product is known as BERT (Bidirectional Encoder Representations from Transformers), an intuitive network-based technique being used for the pre-training of natural language processing (NLP). Or, simply put, BERT will help computers understand the English language more like we human beings do. Google says that BERT will affect as many as one in 10 searches. It will also impact which snippets appear as featured. Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Customer Reviews Impact Where (And If) You Show up on Google<\/a>\r\n <\/div>\r\n
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Since Google’s September 2019 algorithm update, the question of customer reviews and how they impact search performance has been a hot topic. Google has now made it no secret that the reviews your customers leave for you certainly do have an effect on how and where you show up on Google search. “Should I” Questions On The Rise Google reported that the number of “should I?” questions have increased by 80% for mobile search. This means that users are looking for subjective answers (such as opinions, recommendations and reviews) from past and current customers about your company. While your pool Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Google Reviews Now Displaying Customer-Generated Images<\/a>\r\n <\/div>\r\n
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Quality images play an integral role when researching products and companies online. As such, it comes as no surprise that Google will begin to show customer-generated images on Google reviews. Currently only available in the United States, clients and customers can now upload images of the pool products you sell, of the custom water features you create, of the above ground pool you provided them with and the elaborate inground poolscape you designed. Larger pool and spa firms may be able to take advantage of this new feature immediately as there is a 50 product review requirement. There are tactics Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The Latest Research on Why Google My Business Listings Matter<\/a>\r\n <\/div>\r\n
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The latest research on Google My Business listings has proven once again the importance of claiming your pool company’s business listing on the network. Bright Local spent over a year and a half analyzing 45,000 Google My Business listings across 36 industries. The findings can be found in their 2019 The Google My Business Insights Study. As a busy pool company owner, we know you’re likely short on time. So we’re sharing some of the key highlights from this interesting study below. 1. Images Mean Greater Engagement with Google My Business Listings The number of listing views resulting in customer Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 3 Marketing Lessons Pool Companies Can Learn from Amazon Prime Day<\/a>\r\n <\/div>\r\n
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Amazon Prime Day was welcomed by all once again on July 15, 2019, promising amazing deals and sales during the two-day event. Now that nearly two months have passed, there are a few marketing lessons we can take away from what actually happened during this 48-hour spectacular sales event. 1. More Traffic Doesn’t Mean More Sales There is undoubtedly going to be a surge in traffic during Amazon Prime Day. The thing is, while companies may see more traffic, they didn’t necessarily see more conversions or cost per clicks on their ads. The conversion rate by category varies, though in Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Majority of Consumers Rely On Online Marketing Videos for Purchases<\/a>\r\n <\/div>\r\n
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Recent Google research has confirmed what we already know: A growing number of savvy consumers are using online marketing videos to decide what to buy. It’s the number of consumers using them, however, which is surprising. According to Google, well over half (55 percent) of consumers are now using online marketing videos to investigate potential purchases, including everything from pool chemicals to pool and spa designs. Google has listed three ways in which videos are helping consumers out when shopping both online and out in the real world: * Videos Act as a Shopping List People are “liking” and “saving” Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Are Your Email Subscribers Ignoring Your Messages?<\/a>\r\n <\/div>\r\n
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If you’re like many pool and spa companies we’ve chatted with in the past, you may have low email open rates and read-through statistics. New data about email subscribers has revealed why people are ignoring your messages yet stay subscribed. First, some good news. Data has shown that unsubscribe rates are an abysmal 0.25 percent. But the fact of the matter is that many of your messages may go unopened and are being sent straight to the subscriber’s digital trash bin. Why Email Subscribers Aren’t Unsubscribing Research conducted by Emailmonday and Zettasphere has provided a glimpse into why people aren’t Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The Proof Is in the Stats: People Shop Based on Visual Content<\/a>\r\n <\/div>\r\n
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When it comes to online shopping, visual content is taking over. While there will always be a need for text-based content, it’s becoming all the more apparent that visual content like images, memes, GIFs and video are becoming increasingly important for companies \u2013 and that could not be truer than for pool and spa firms Pool and spa builders and designers have a lot to offer when it comes to dazzling eye-catching backyards and jaw-dropping landscapes. As if that isn’t reason enough to post images and videos of your creations, here are some of the latest stats on the importance Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Fast Can a Bad Pool Company Review Spread?<\/a>\r\n <\/div>\r\n
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It’s been said that a bad pool company review can spread like wildfire. A recent story published by the industry\u2019s leading media outlet, Pool and Spa News, only further proved this as true in late June. The story published highlighted the wrongdoings and mishaps of a select few American pool builders and sometimes the communities they worked in. Each story was published in the local news, but these three stories in particular now being posted on the front web page of the Pool and Spa News has spread the word about these pool companies’ bad reputation exponentially more. Our hyperlink Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Clever Company Protects Brand Reputation with Climate Change Campaign<\/a>\r\n <\/div>\r\n
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As 2018 came to a close, the design platform Pantone (known for their authority in all things color) announced that the color of 2019 was \u201cLiving Coral.\u201d This caused outrage from the public because of the fact that climate change is causing coral to die at an expedited rate. Rather than suffer a major hit to their brand reputation, however, the company was able to make up for their oversight with an educational on-brand climate change campaign. Pantone Protects Brand Reputation with “Glowing, Glowing, Gone” Campaign Pantone could have ignored the complaints or issued an apology. Instead the company created Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Half of Small Businesses Have No Marketing Plan for 2019<\/a>\r\n <\/div>\r\n
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This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of revenue, their stress levels, what they believe are their most effective marketing tactics, and more. Here are some of the highlights from the study: SMBs Overwhelmed By Marketing Plans 62 percent of SMB owners stated that they were just as or more stressed about their business this year than they were in 2018. 25 percent of were unsure of how Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":2}