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\r\n How to Un-Complicate Your Marketing Strategy<\/a>\r\n <\/div>\r\n
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Digital marketing can seem like an overwhelming space. The term itself is incredibly broad with a number of different aspects linked to it like website design, social media, SEO and SEM. Because it seems so densely packed, small businesses tend to do one of two things: Intimidation causes a small business to ignore most if not all online marketing entirely; or Small businesses will overthink and over-complicate their marketing efforts Having an marketing strategy is crucial for the health and success of your pool and spa business. The good news is that it doesn’t have to be confounding or complicated.\u00a0 Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How to Un-Complicate Drip Campaigns<\/a>\r\n <\/div>\r\n
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Email marketing continues to sit at the top of what are the most effective online marketing techniques available today. Email drip campaigns are a powerful way to strike a balance between building your subscriber list and keeping your readership engaged. But they can be time and labor-intensive. Email drip campaigns are worth your attention and efforts. There are a number of benefits that come with this type of marketing, like: 1. Greater Engagement Email drip campaigns are powered through the timing and behaviors of your readers. Based on these two factors, certain automated (though seemingly customized) messages are sent on Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Much Do You Know About Your Campaign Results?<\/a>\r\n <\/div>\r\n
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Marketing campaign results of any scope take time, effort and money. Once you have some analytical results in your hand about the effectiveness of your campaign, do you know what to do with them? The primary focus for most businesses is sales. After all, sales are relatively easy to measure \u2013 all you need is the total revenue. Believe it or not, “sales” are not the be-all, end-all when it comes to understanding the results of running a marketing campaign.\u00a0 Here are some other points of focus you should be diving into: How’s Your Engagement? The easiest way to track Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How to Get More Leads<\/a>\r\n <\/div>\r\n
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It\u2019s no secret that you have to get more leads for a successful business model. Even companies with average products and services are regularly deemed successful simply because they know what to do to generate more and better prospects. Being in the pool and spa industry has its own set of unique challenges. Your audience may not be as wide as some, but it certainly isn’t too narrow. We’re going to unpack some of the best ways you can start generating more leads for your business today. Encourage eBook Downloads There’s a reason why the term “Content is King” has Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Much Do New Websites Really Cost?<\/a>\r\n <\/div>\r\n
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The cost of building a new website depends on a number of factors. The first factor is whether you plan on building the website yourself or if you’re going to hire a professional. The next factor to consider is the customization of the website. The more custom-built the website, the more money you can expect to spend. Complexity is the final factor that will affect the cost. Just like customization, complex websites have a greater potential to offer audiences the best user experience possible, which can lead to the greatest return on your website investment. Let’s dig in and take Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How GIFs Can Help You Capture More Leads on Facebook<\/a>\r\n <\/div>\r\n
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  Since its introduction to the Internet back in the 1980s, the GIF (pronounced “gif” or “jif” depending on who you ask) has only continued to grow in popularity. These continuously looping animated images are typically quite short and repetitive, having a profound effect on a viewer. Facebook began accepting GIF posts back in 2015. From that time, the network states that more than five million of these animations are being sent through Facebook Messenger on a daily basis. So why are we so attracted to GIFs in the first place? Why We Love GIFs Apart from being fun and Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Does Your Campaign Performance Stack Up?<\/a>\r\n <\/div>\r\n
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Marketing campaign performance is an essential component to the growth of any business. Digital marketing, in particular, has become so valued that it is predicted that in the United States alone businesses will spend a total of $118 billion on online campaigns by 2021. Knowing how your advertising campaign is performing is important. You can clearly see what’s working, what’s not, and where you should be investing your marketing budget. There are a number of different KPIs you can use to measure your campaign’s success, and the three goals below are what will help you determine whether your latest campaign Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 3 Reasons Why Pool Companies Need Chatbots in 2020<\/a>\r\n <\/div>\r\n
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The first chatbot was developed in the 1960s. Ever since then we have made continuous major improvements on this ultimate customer service technology that is having a massive positive impact across all industries \u2013 including the pool and spa industry. Chatbots come with a host of benefits. From being available 24\/7 to always having the right answer an actual or potential customer, they are a convenient and engaging way to stay connected with those who are the most interested in your products and services. The year 2020 is right around the corner. With more companies incorporating “chatbots” into their marketing Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Are You Retargeting Your Ads? Why You Should Be!<\/a>\r\n <\/div>\r\n
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We’ve all experienced it. When after searching for a product or service, ads for the very same or related products start popping up in every corner of the World Wide Web. This is known as ad “retargeting,” and it can be an effective marketing strategy for pool and spa marketing companies. When someone visits your website, for example, their computer stores a unique “cookie” which tells the Internet that they have visited your site. Our ad technology is able to locate these cookies and then determine which ads will be the most effective depending on where a visitor is in Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 3 Holiday Marketing Strategies for Pool and Spa Companies<\/a>\r\n <\/div>\r\n
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The holidays are officially here with Thanksgiving kicking off the season this week. We here at Pool Marketing Site thought it would be a good time to share some great holiday marketing strategy ideas that pool and spa companies can put into action during this special time of year. Let’s start with one of our favorites: 1. Retargeting With Gift-Worthy Keywords and Terms If you’re not already retargeting, the time to do so is now. Retargeting regularly proves itself to be a leading holiday marketing strategy because it shows consumers products that they have previously shown an interest in. In Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Are You Wasting Marketing Dollars?<\/a>\r\n <\/div>\r\n
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There are so many different avenues you can choose to spend your pool marketing dollars. But are you investing your money in the right places? If you haven’t taken a holistic view of your marketing efforts over a year, it’s time to revisit your plans. Over time, many companies fall into a rut where their marketing becomes routine rather than revisited, boring rather than bold, and ineffective rather than optimized. Should you be experiencing any of the following, you can be sure that your marketing money isn’t working nearly as hard for your business as it could be: 1. You Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 5 Top Tips on Creating Pool Promotions<\/a>\r\n <\/div>\r\n
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Pool promotions, sales, and deals are beneficial for pool firms and their customers alike. While customers are able to take advantage of deep discounts, pool companies are given the opportunity to clear out excess or older inventory and introduce brand new clients to their brand. Pool promotions encourage customers to buy “right now” rather than sit and think on it. This is particularly beneficial in the winter months when businesses can come to a grinding halt. We\u2019re sharing our top tips on how to do pool promotions the right way, starting with: 1. Track Trends But Always Be Watching If Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":8}