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Digital marketing can seem like an overwhelming space. The term itself is incredibly broad with a number of different aspects linked to it like website design, social media, SEO and SEM. Because it seems so densely packed, small businesses tend to do one of two things: Intimidation causes a small business to ignore most if Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Email marketing continues to sit at the top of what are the most effective online marketing techniques available today. Email drip campaigns are a powerful way to strike a balance between building your subscriber list and keeping your readership engaged. But they can be time and labor-intensive. Email drip campaigns are worth your attention and Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Marketing campaign results of any scope take time, effort and money. Once you have some analytical results in your hand about the effectiveness of your campaign, do you know what to do with them? The primary focus for most businesses is sales. After all, sales are relatively easy to measure \u2013 all you need is Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> It\u2019s no secret that you have to get more leads for a successful business model. Even companies with average products and services are regularly deemed successful simply because they know what to do to generate more and better prospects. Being in the pool and spa industry has its own set of unique challenges. Your audience Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> The cost of building a new website depends on a number of factors. The first factor is whether you plan on building the website yourself or if you’re going to hire a professional. The next factor to consider is the customization of the website. The more custom-built the website, the more money you can expect Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Since its introduction to the Internet back in the 1980s, the GIF (pronounced “gif” or “jif” depending on who you ask) has only continued to grow in popularity. These continuously looping animated images are typically quite short and repetitive, having a profound effect on a viewer. Facebook began accepting GIF posts back in 2015. Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Marketing campaign performance is an essential component to the growth of any business. Digital marketing, in particular, has become so valued that it is predicted that in the United States alone businesses will spend a total of $118 billion on online campaigns by 2021. Knowing how your advertising campaign is performing is important. You can Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> The first chatbot was developed in the 1960s. Ever since then we have made continuous major improvements on this ultimate customer service technology that is having a massive positive impact across all industries \u2013 including the pool and spa industry. Chatbots come with a host of benefits. From being available 24\/7 to always having the Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> We’ve all experienced it. When after searching for a product or service, ads for the very same or related products start popping up in every corner of the World Wide Web. This is known as ad “retargeting,” and it can be an effective marketing strategy for pool and spa marketing companies. When someone visits your Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> The holidays are officially here with Thanksgiving kicking off the season this week. We here at Pool Marketing Site thought it would be a good time to share some great holiday marketing strategy ideas that pool and spa companies can put into action during this special time of year. Let’s start with one of our Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> There are so many different avenues you can choose to spend your pool marketing dollars. But are you investing your money in the right places? If you haven’t taken a holistic view of your marketing efforts over a year, it’s time to revisit your plans. Over time, many companies fall into a rut where their Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Pool promotions, sales, and deals are beneficial for pool firms and their customers alike. While customers are able to take advantage of deep discounts, pool companies are given the opportunity to clear out excess or older inventory and introduce brand new clients to their brand. Pool promotions encourage customers to buy “right now” rather than Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":8}<\/a>\r\n <\/div>\r\n
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