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\r\n 4 Ways to Improve Your Local SEO<\/a>\r\n <\/div>\r\n
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Local SEO is an important Search Engine Optimization (SEO) strategy that involves optimizing your online presence to attract more business from local customers. This includes optimizing your website, creating local listings and directories, collecting reviews, and managing your Google My Business profile. Local SEO is important for pool companies because it allows you to reach more customers searching for your services within your area. By appearing in local search results, you increase your chances of being found by potential clients, which means more qualifying leads, conversions, and sales. In this article, we’ll discuss how local SEO works and why it’s Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 5 SEO Tactics to Ditch in the New Year<\/a>\r\n <\/div>\r\n
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It’s almost time to say “goodbye” to the first decade of the 21st Century. As it turns out, there are likely a few SEO tactics your pool company should be leaving behind as well. The best case scenario is that the SEO tactics you have been relying on simply aren’t working. Worst case scenario is that you are or will be penalized for continuing them. Listed below are our top 5 online marketing habits that you should toss out in 2020, starting with: 1. Uploading Marginal or Inferior Content At the start of the decade, content was everything. The more Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How to Un-Complicate Your Marketing Strategy<\/a>\r\n <\/div>\r\n
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Digital marketing can seem like an overwhelming space. The term itself is incredibly broad with a number of different aspects linked to it like website design, social media, SEO and SEM. Because it seems so densely packed, small businesses tend to do one of two things: Intimidation causes a small business to ignore most if not all online marketing entirely; or Small businesses will overthink and over-complicate their marketing efforts Having an marketing strategy is crucial for the health and success of your pool and spa business. The good news is that it doesn’t have to be confounding or complicated.\u00a0 Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How to Get More Leads<\/a>\r\n <\/div>\r\n
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It\u2019s no secret that you have to get more leads for a successful business model. Even companies with average products and services are regularly deemed successful simply because they know what to do to generate more and better prospects. Being in the pool and spa industry has its own set of unique challenges. Your audience may not be as wide as some, but it certainly isn’t too narrow. We’re going to unpack some of the best ways you can start generating more leads for your business today. Encourage eBook Downloads There’s a reason why the term “Content is King” has Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Pool Company Tips for Creating a Holiday Content Strategy<\/a>\r\n <\/div>\r\n
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Thanksgiving may be more than a month away. But it’s never too late to start putting together a holiday content strategy for your pool company. It’ll go a long way in saving you time and worry during what can be the most stressful, albeit joyful, time of the year. The first step to creating a great holiday content strategy is to look at past trends.\u00a0 Look at Past Trends What sells a lot during the holidays? Why are people contacting you and walking through your pool store doors? What kind of content are they after? Many pool companies find that Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n What Is Website Retargeting and Its Potential for Pool & Spa Companies<\/a>\r\n <\/div>\r\n
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Did you know that less than 2 percent of those visiting your website are converting on their first visit? This means that 98 percent of potential prospects need a bit more encouragement from you \u2013 and this is exactly where website retargeting can step in. Website retargeting gives pool and spa companies the opportunity to recapture potential leads and clients who didn’t sign a contract, download a checklist or sign up for your email newsletter. Consumers are retargeted through ads in a variety of ways, including while: Browsing the Internet Catching up on the latest news on social media Watching Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 3 Marketing Lessons Pool Companies Can Learn from Amazon Prime Day<\/a>\r\n <\/div>\r\n
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Amazon Prime Day was welcomed by all once again on July 15, 2019, promising amazing deals and sales during the two-day event. Now that nearly two months have passed, there are a few marketing lessons we can take away from what actually happened during this 48-hour spectacular sales event. 1. More Traffic Doesn’t Mean More Sales There is undoubtedly going to be a surge in traffic during Amazon Prime Day. The thing is, while companies may see more traffic, they didn’t necessarily see more conversions or cost per clicks on their ads. The conversion rate by category varies, though in Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How to Write Evergreen Content That Ranks Well<\/a>\r\n <\/div>\r\n
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When it comes to your content, it can either fall into one of two categories: time-sensitive content and evergreen content. Time-sensitive content, as the name suggests, is current events such as trends, pop culture, and new product releases or company updates (like carrying a new type of hot tub or opening a new showroom location). This type of content is well known to drive a lot of traffic to your website in a short period of time. But then there is the other type of content, the “evergreen content.” This is the type of content that will continue to be Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Over Half of Google Searches Go Unclicked (And How to Change This!)<\/a>\r\n <\/div>\r\n
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Do you ever feel as if your great video and written content isn’t getting the attention it deserves from the online world? A recent Google search report reveals that you aren’t alone. SparkToro and Jumpshot released a report last week showing that just over fifty percent (50.33 percent) of Google searches aren’t being clicked. They also found that organic clicks through search accounted for 42.25 percent of all clicks, and searches with ad clicks made up the remaining 4.42 percent. If you happen to use pay-per-click (PPC) ads on Google, there is some good news. Mobile PPC clicks have grown Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n More Facebook Ads Now Appearing in Facebook Search<\/a>\r\n <\/div>\r\n
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Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike other advertising channels (like Google Ads), Facebook ads cannot be targeted through keywords. Instead advertisers can choose “Search” as an additional placement option. Ads in Search have been available since 2018 for a finite number of industries. With it now being offered to more businesses, you can be sure that you will be seeing more ads in Search in the Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 3 Local PPC Tips to Help You Outrank Pool Companies on Google<\/a>\r\n <\/div>\r\n
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Attracting the attention of local audiences who are interested in building a pool or spa is no easy feat. With the majority of consumers being completely unaware of what unique offerings each pool company in your community can deliver, it can be difficult to stand out in your community as well as through local PPC (pay-per-click advertising) on something as massive as Google. As a marketing company that has partnered with pool and spa firms for a number of years, Pool Marketing Site and our expert digital media marketers understands what it takes to stand out online when it comes Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 5 Reasons Why Your Website Ranking is Suffering<\/a>\r\n <\/div>\r\n
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Website ranking plays a critical role in the amount of traffic, exposure and sales your company receives. If your pool firm’s website is unranked, this means that your company is missing out on loads of opportunities to attract and win over new clients. If your website isn’t ranking on Google, the time to fix this issue is now. Not sure where to start? It all begins with making sure that your website is properly indexed. 1. Check the Indexing Website ranking relies heavily on indexing. If your website hasn’t been indexed in Google’s search results, the search engine has no Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":3}