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\r\n \"\"<\/a>\r\n <\/div>\r\n
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\r\n 5 Types of Videos Every Pool and Spa Company Should Create<\/a>\r\n <\/div>\r\n
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In today’s digital age, video content has become integral to marketing strategies for businesses across various industries. Pool and spa companies, in particular, can leverage the power of video to showcase their products, services, and expertise in a captivating and engaging manner. Creating video content can significantly enhance a company’s online presence and boost customer engagement. We’ll explore why pool and spa companies need to incorporate video marketing into their strategies. Then, we’ll delve into five types of videos that can take your online presence to the next level. Why Create Video Content?  Video content offers numerous benefits for pool Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"Top<\/a>\r\n <\/div>\r\n
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\r\n Top 5 Social Media Marketing Trends in 2021<\/a>\r\n <\/div>\r\n
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2020 has been a crazy year, with the pandemic and all, but it also saw over 376 million new social media users. With this came some trends in social media marketing. At least, despite the tough times, online businesses are booming.\u00a0 2021 is finally here. If you’re going to market your pool and spa business on social media successfully, you must be fully aware of the trends and how to navigate the industry.\u00a0 Here are our top picks of 2021 social media marketing trends\u00a0 1. SEO for Instagram\u00a0 You’re probably used to Google SEO (search engine optimization) for websites. That Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"How<\/a>\r\n <\/div>\r\n
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\r\n How to Promote Your Content on Social Media<\/a>\r\n <\/div>\r\n
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The number of people who use social media worldwide runs in the billions – 3.8 billion, to be a bit more specific.\u00a0Statistics showed that 54% of people check social media before purchasing a product.\u00a0Social media posts are relevant not just for Fortune 500s, but small businesses, especially, to capitalize on these platforms and boost sales.\u00a0Your best bet is to promote your content on social media to reach the biggest audience as a small business owner.\u00a0 How pool and spa businesses can use social media to their advantage\u00a0 Big-ticket items such as hot tubs or spas, inground pools, and above ground Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How to Generate and Sustain Interest on Social Media During Winter Months<\/a>\r\n <\/div>\r\n
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Every business has an offseason \u2013 the dreaded time of year when a business either closes down entirely or is forced to reduce operations due to the season’s demands and fluctuations.\u00a0This is often during winter for pool and spa businesses since cooler weather drives people to close their pools or reduce their use. As a pool or spa business owner, what can you do about this offseason to sustain interest? Lucky for you, we’ve got great tips you could use to generate interest during the winter months using social media.\u00a0 Why social media?\u00a0 Sales are probably low already during this Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"Do<\/a>\r\n <\/div>\r\n
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\r\n Do Instagram Stories Matter?<\/a>\r\n <\/div>\r\n
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Do Instagram stories matter to small businesses? We’ve got two answers for you – the short answer and the long one. Short answer? Yes, it matters.\u00a0 The Long Answer\u00a0\u00a0 We’ve given this question a big yes already. Now, we’ll get to the why. It has something to do with the 500 million people who use Instagram Stories daily. As a swimming pool and hot tub business owner, this is great news for you if you can capitalize on it.\u00a0 You can also drive organic traffic to your website through this feature. Using Instagram Stories results in better lead conversion with Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"Facebook<\/a>\r\n <\/div>\r\n
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\r\n Facebook and Google Ad Targeting for Small Businesses<\/a>\r\n <\/div>\r\n
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Ads are a very big deal, especially for small businesses. Consumers are often overwhelmed with information and choices. While you may not be able to reach everyone, you should reach the people that count. Facebook and Google Ad Targeting can help you find likely customers and spend your ad budget more efficiently. Reaching a specific target audience: Saves you money Saves you valuable time Ensures that your products and services are visible to people who have a greater chance of buying. Target advertising narrows your focus to people who are likely to purchase your products. This helps you avoid wasteful Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"How<\/a>\r\n <\/div>\r\n
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\r\n How to Repost Instagram Feed Posts, Stories, IGTV, & Reels<\/a>\r\n <\/div>\r\n
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Instagram is a hub of activities. With over 1 billion monthly users, the platform is a goldmine for small businesses.\u00a0Tools and features relevant to content creators and businesses abound.\u00a0\u00a0One such feature lets you repost or reshare posts (Regram) on Instagram.\u00a0 Reposting on Instagram\u00a0 Reposting allows you to reshare your post or someone else’s post on Instagram.\u00a0 It’s difficult enough to create high-quality content on Instagram, let alone post them consistently to keep your audience.\u00a0 Strategically reposting content from others is a great way to add quality content to your page consistently.\u00a0 Here’s the right way to repost for various Instagram Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"Instagram<\/a>\r\n <\/div>\r\n
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\r\n Instagram Shops Now Available on IGTV<\/a>\r\n <\/div>\r\n
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Instagram is one of the most used social apps out there. With over 500 million active users on Instagram daily and up to 200 million people visiting a business profile daily, Instagram can be a small businesses’ pot of gold.\u00a0 With Instagram, your business can connect with up to 30% of demographics with potentially high incomes. IGTV is a popular feature on Instagram that allows users to post longer videos. Instagram Shops is a useful tool for businesses to sell their products directly on the app. Now, Instagram is combining Shops and IGTV to expand how you can sell your Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"Instagram<\/a>\r\n <\/div>\r\n
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\r\n Instagram Marketing for Pool and Spa Companies<\/a>\r\n <\/div>\r\n
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Instagram is one of the best platforms for promoting your business online. A whopping 1 billion people use Instagram monthly. Also, 200 million people visit AT LEAST one business daily on Instagram. The platform is simply a hub of activities for personal users and business owners. If you run a pool and spa company, Instagram marketing can help you bring in more leads and make more sales. Here’s how Instagram marketing can benefit pool and spa businesses It provides increased exposure for their brand\u00a0 It creates organic traffic that can potentially help convert leads\u00a0 It’s a cost-effective platform for advertising\u00a0 Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"facebook<\/a>\r\n <\/div>\r\n
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\r\n The Basics of Facebook Marketing in 2020<\/a>\r\n <\/div>\r\n
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Your potential customers are searching for pool and spa businesses on Facebook. With a solid Facebook Marketing strategy, you can connect with more customers and grow your brand awareness. Facebook Marketing is an essential part of any business in 2020. 2.4 billion people use Facebook every month, and two-thirds of Facebook users visit local business Facebook Pages weekly. By learning some basic Facebook Marketing tactics, you can help your business scale efficiently and stay relevant over time.\u00a0 Here are a few of our Facebook Marketing tips to help you develop your strategy: Setting Up Your Facebook Business Page Setting up Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"Guide<\/a>\r\n <\/div>\r\n
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\r\n Quick Guide to Facebook Ads<\/a>\r\n <\/div>\r\n
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1.6 billion people are connected to small businesses on Facebook. More than two billion people use Facebook every month. With this level of reach, every pool and spa business should already have a presence on Facebook. The platform allows you to reach any audience you want, at any time. Creating effective Facebook Ads for your industry can be one of the most efficient marketing tools, as long as you know what you’re doing. To help you generate more leads on Facebook, we put together a Quick Guide to Facebook Ads here: How to Create a Facebook Ad\u00a0 Choose Your Goal Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"instagram<\/a>\r\n <\/div>\r\n
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\r\n Instagram Checkout: Everything You Need to Know<\/a>\r\n <\/div>\r\n
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Instagram Checkout is now available to retailers in the US! The Checkout feature allows customers to purchase without ever leaving the Instagram app. Now users will enjoy a streamlined process to convert Instagram followers into loyal customers. Here we explore Instagram’s new Checkout feature and how your business can benefit.   What is Instagram Checkout? Instagram Checkout lets users buy products directly on the Instagram app. Customers can tap to view products and continue to payment directly on Instagram.\u00a0 Checkout was first launched in March 2019 with a few brands as a test group. Now, Instagram Checkout is available to Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":4}