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Not too long ago Forrester Research said that we are living in “The Age of the Consumer” where customers have all the power and are no longer loyal to brands. The problem is that while customers know what they want, they don’t always know where they can go to get their hands on it. This is especially true for those who are looking to make a large purchase – like a pool, hot tub or swim spa – which they likely have no experience making in the past, or haven’t done so for quite some time. Having your pool and Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> We at the Pool Marketing Site are big proponents of social media for the pool industry. Let’s take a look at each social network and really break down why you should participate in some or all. \u00a0The choice is yours, and we’d love to help you get started. Facebook got its start in 2004 as a way for college students to connect online and share in each other’s school experience. After unprecedented success and crazy rapid growth, kids, grannies and everyone in between are now using Facebook\u2122 to connect with family, friends and colleagues around the world. Facebook\u2122 has over Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Twitter is one of those social platforms that garners a lot of discussion on its importance in the pool and spa industry. Before we get into our take, let’s discuss some of Twitter’s value, especially for service companies. Be the expert that you are. Twitter allows you to offer tips and to address common maintenance issues in 140 characters or less (and more, but readers have to click to expand the message and may not always do that). \u00a0When your potential customers are performing their research on which company to choose, your Twitter account can appear in the search results Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":1}