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\r\n How to Make a User-Friendly Pool & Spa Website<\/a>\r\n <\/div>\r\n
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More pool and spa customers are shopping online than ever before, and that trend is expected to continue. If you want to future-proof your business and give your customers a safe and convenient buying experience, the first thing you’ll need is a user-friendly pool and website. Why You Need a User-Friendly Pool & Spa Website Building a customer-facing experience is crucial to growing your business in 2021 and beyond. Pool and spa customers want the comfort and safety of researching and shopping for your products from home. You need an easier way to qualify your website leads so you can Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"pool<\/a>\r\n <\/div>\r\n
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\r\n Pivot Your Pool & Spa Business for Success in 2021<\/a>\r\n <\/div>\r\n
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COVID-19 has made consumers shop online more than ever before, even for large purchases like pools and spas. Even if many customers make their final purchase in-store, half of all retail sales begin with online research. And that figure is expected to rise to 58% by 2022. Now is the perfect time to prepare your pool & spa business for the future by creating a seamless online-to-offline shopping experience. Here is a look at some key digital consumer habits according to Google research.   At-Home Shopping Will Continue to Increase for Pools & Spas During the lockdown, shopping online became Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"online<\/a>\r\n <\/div>\r\n
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\r\n The Ultimate Online Pool Shopping Experience<\/a>\r\n <\/div>\r\n
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Online pool shopping is starting to grow up. Consumer buying habits have been changing for years. But after the chaos of 2020, every business should prepare for a new online pool shopping experience.\u00a0 Create Your Online Pool Shopping Journey Customers expect an online shopping experience that is convenient and user-friendly. Offer your customers a complete online pool shopping experience that\u2019s immersive and interactive while making your job easier. We offer the perfect websites for success in online pool shopping. Now is the time to start building your virtual consumer journey! Combine Your Online & Offline Presence Since the beginning of Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 5 SEO Tactics to Ditch in the New Year<\/a>\r\n <\/div>\r\n
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It’s almost time to say “goodbye” to the first decade of the 21st Century. As it turns out, there are likely a few SEO tactics your pool company should be leaving behind as well. The best case scenario is that the SEO tactics you have been relying on simply aren’t working. Worst case scenario is that you are or will be penalized for continuing them. Listed below are our top 5 online marketing habits that you should toss out in 2020, starting with: 1. Uploading Marginal or Inferior Content At the start of the decade, content was everything. The more Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Much Do New Websites Really Cost?<\/a>\r\n <\/div>\r\n
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The cost of building a new website depends on a number of factors. The first factor is whether you plan on building the website yourself or if you’re going to hire a professional. The next factor to consider is the customization of the website. The more custom-built the website, the more money you can expect to spend. Complexity is the final factor that will affect the cost. Just like customization, complex websites have a greater potential to offer audiences the best user experience possible, which can lead to the greatest return on your website investment. Let’s dig in and take Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How GIFs Can Help You Capture More Leads on Facebook<\/a>\r\n <\/div>\r\n
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  Since its introduction to the Internet back in the 1980s, the GIF (pronounced “gif” or “jif” depending on who you ask) has only continued to grow in popularity. These continuously looping animated images are typically quite short and repetitive, having a profound effect on a viewer. Facebook began accepting GIF posts back in 2015. From that time, the network states that more than five million of these animations are being sent through Facebook Messenger on a daily basis. So why are we so attracted to GIFs in the first place? Why We Love GIFs Apart from being fun and Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Does Your Campaign Performance Stack Up?<\/a>\r\n <\/div>\r\n
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Marketing campaign performance is an essential component to the growth of any business. Digital marketing, in particular, has become so valued that it is predicted that in the United States alone businesses will spend a total of $118 billion on online campaigns by 2021. Knowing how your advertising campaign is performing is important. You can clearly see what’s working, what’s not, and where you should be investing your marketing budget. There are a number of different KPIs you can use to measure your campaign’s success, and the three goals below are what will help you determine whether your latest campaign Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Are You Wasting Marketing Dollars?<\/a>\r\n <\/div>\r\n
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There are so many different avenues you can choose to spend your pool marketing dollars. But are you investing your money in the right places? If you haven’t taken a holistic view of your marketing efforts over a year, it’s time to revisit your plans. Over time, many companies fall into a rut where their marketing becomes routine rather than revisited, boring rather than bold, and ineffective rather than optimized. Should you be experiencing any of the following, you can be sure that your marketing money isn’t working nearly as hard for your business as it could be: 1. You Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Ebooks Are Building Successful Pool Companies<\/a>\r\n <\/div>\r\n
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If you’re in the “eBooks are so 2010!” camp, here’s some news for you: eBooks for pool companies are proving to be more important than ever when it comes to marketing. According to Statista, eBook sales have soared from approximately 69 million units to 277 million units in 2017 in the United States alone. The consumption of eBooks continues to grow not only in our country but in most other nations. People are hungry for information, and eBooks are a convenient and consumable way for your audience to receive that information. Ebooks for Pool Companies are a Powerful Marketing Tool Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The Latest Research on Why Google My Business Listings Matter<\/a>\r\n <\/div>\r\n
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The latest research on Google My Business listings has proven once again the importance of claiming your pool company’s business listing on the network. Bright Local spent over a year and a half analyzing 45,000 Google My Business listings across 36 industries. The findings can be found in their 2019 The Google My Business Insights Study. As a busy pool company owner, we know you’re likely short on time. So we’re sharing some of the key highlights from this interesting study below. 1. Images Mean Greater Engagement with Google My Business Listings The number of listing views resulting in customer Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n What Is Website Retargeting and Its Potential for Pool & Spa Companies<\/a>\r\n <\/div>\r\n
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Did you know that less than 2 percent of those visiting your website are converting on their first visit? This means that 98 percent of potential prospects need a bit more encouragement from you \u2013 and this is exactly where website retargeting can step in. Website retargeting gives pool and spa companies the opportunity to recapture potential leads and clients who didn’t sign a contract, download a checklist or sign up for your email newsletter. Consumers are retargeted through ads in a variety of ways, including while: Browsing the Internet Catching up on the latest news on social media Watching Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Google My Business Is Introducing Instant Sales Quotes<\/a>\r\n <\/div>\r\n
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Last week Google made a major announcement that will impact any pool company which has the messaging function turned on through their Google My Business app: Consumers will now be able to receive instant sales quotes through Google Search. Google hinted that the instant quote function may become available on Google My Businesses listings back in May. Now a “Get a Quote” button will show up beneath the heading of your company name in the Knowledge Panel whenever a consumer searches for your pool or spa firm. The quote button will appear on both desktop and mobile devices. Why Instant Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":3}