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\r\n Why Video Marketing is Here to Stay<\/a>\r\n <\/div>\r\n
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How often do you hear about the \u201chottest new trend in marketing\u201d? With so many new trends coming out all the time, you might be a bit skeptical about which ones are here to stay. You read about a new trend and think to yourself, \u201cThat will never last.\u201d And you\u2019re probably right most of the time. When it comes to video marketing, the trend only seems to get bigger every year.As professional marketers, we\u2019re always questioning new trends. We don\u2019t decide to go all-in on a trend just because it\u2019s the new hot thing. We make sure it\u2019s the Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 3 Holiday Marketing Strategies for Pool and Spa Companies<\/a>\r\n <\/div>\r\n
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The holidays are officially here with Thanksgiving kicking off the season this week. We here at Pool Marketing Site thought it would be a good time to share some great holiday marketing strategy ideas that pool and spa companies can put into action during this special time of year. Let’s start with one of our favorites: 1. Retargeting With Gift-Worthy Keywords and Terms If you’re not already retargeting, the time to do so is now. Retargeting regularly proves itself to be a leading holiday marketing strategy because it shows consumers products that they have previously shown an interest in. In Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Majority of Consumers Rely On Online Marketing Videos for Purchases<\/a>\r\n <\/div>\r\n
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Recent Google research has confirmed what we already know: A growing number of savvy consumers are using online marketing videos to decide what to buy. It’s the number of consumers using them, however, which is surprising. According to Google, well over half (55 percent) of consumers are now using online marketing videos to investigate potential purchases, including everything from pool chemicals to pool and spa designs. Google has listed three ways in which videos are helping consumers out when shopping both online and out in the real world: * Videos Act as a Shopping List People are “liking” and “saving” Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Is Video Content Killing Test-Only Posts?<\/a>\r\n <\/div>\r\n
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Chances are that as a pool and spa company, you’ve heard all about the benefits of adding video content to your marketing campaigns. But the question remains. Do you know just how important video marketing is? And should you abandon text altogether? Here are a few points to consider.\u00a0 * YouTube Video Content This one is undeniable. Everyone is watching YouTube. With currently over one billion users (nearly one-third of all Internet users), 45 percent of people on the Internet are watching “one or more” YouTube or Facebook videos each week. Here’s another stat: Over 500 million hours of YouTube Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Pool & Spa Companies Can Improve Video Content Performance<\/a>\r\n <\/div>\r\n
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We may not always be able to predict the future. But recent research from HubSpot makes it pretty clear that video content is here to stay. People want to see more videos from the brands they love, and pool and spa companies are no exception. Like many companies in this industry, you’ve likely already produced and published at least one or more videos online. If your videos aren’t getting as much traction as you’d like, here are some things to consider. Check the Thumbnail A bad thumbnail image for your video can make or break its success. It’s the first Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 3 Common Video Marketing Mistakes Pool & Spa Companies Make<\/a>\r\n <\/div>\r\n
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Nearly everyone may have access to a video recording device. But that doesn’t mean that they’re qualified to make quality video marketing content. A quick browse through YouTube, Facebook and other video publishing sites makes one thing clear: Most people don’t know what it takes to shoot a compelling video. We’re not just talking about a lack of video quality, poor lighting and abysmal audio \u2013 we’re talking about mistakes that can affect the whole purpose of video marketing.   1. Not Having a Purpose or Strategy for Your Video Marketing So many people leap head-long into video marketing after Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Case Study: Splash Pool Services Video Success<\/a>\r\n <\/div>\r\n
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The Situation Chris Ferriss, owner of\u00a0Splash Pool Services, was looking for a new way to reach out to customers who need pool maintenance, pool service, pool renovation or fiberglass repair in the Michigan area. Splash Pool Services needed to go beyond traditional and find a creative way to showcase their talents. That’s where Pool Marketing Site stepped in! We develop targeted, branded, content marketing strategies that can keep any business connected to the customer in a searchable, socially shareable and engaging way. The Solution For Splash Pool Services we first created a new website that is search engine optimized and Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Business Profile: Select Pool Services<\/a>\r\n <\/div>\r\n
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Select Pool Services is a North Dallas pool company that specializes in pool remodeling, custom swimming pool construction and pool repair. We created a completely new web presence for their online marketing strategy to showcase the outstanding, professional pool services they offer. The web presence displays the premium craftsmanship and quality customer service that Select Pool Services provides for each customer. Our approach was to give Select Pool Services a web presence strategy that includes engaging website design that will attract and educate customers. The web presence is search engine optimized with keywords that are specific and unique to help Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Business Profile: Pacific Pools and Patios<\/a>\r\n <\/div>\r\n
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Pacific Pools and Patios is a full service backyard swimming pool builder located in Riverside, California. They create beautiful outdoor spaces that family and friends can enjoy for fun and relaxation in the Riverside County and surrounding areas. In order to display their great work and customer services skills they came to us to create a new web presence that is complete with innovative design, socially shareable elements and other great web optimization features. Here is the “About Us” video we produced for Pacific Pools and Patios: We built their web presence to include inbound marketing tactics which allows the Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Business Profile: Lone Star Seal<\/a>\r\n <\/div>\r\n
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Lone Star Seal is family owned and operated seal business. They have been working in the Houston area for over 7 years and specialize in pool coping, decks, waterfalls, patios, driveways, walkways and fences. They have the experience and expertise customers are looking for when in need of mastic and seal products but they needed a new way to showcase their great work. A new web presence for Lone Star Seal was the answer to build brand, social media and customer engagement with customers. To get an idea how we brought all of these inbound marketing tactics together, here is Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Business Profile: McKinney Custom Pools<\/a>\r\n <\/div>\r\n
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McKinney Custom Pools approached us to build a complete web presence that would include a new branded website, video production services, social media channels and a blog. We created a web presence that is search engine optimized, socially shareable and engages with the customer. We wanted to showcase the many talents of McKinney Custom Pools with a video that would bring value to their business. Here is the video we produced for them and is featured on their homepage: The business profile video is search engine optimized and housed on YouTube. YouTube is the 2nd most popular search engine out Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Social Media Design Services<\/a>\r\n <\/div>\r\n
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We at the Pool Marketing Site are big proponents of social media for the pool industry. Let’s take a look at each social network and really break down why you should participate in some or all. \u00a0The choice is yours, and we’d love to help you get started. Facebook got its start in 2004 as a way for college students to connect online and share in each other’s school experience. After unprecedented success and crazy rapid growth, kids, grannies and everyone in between are now using Facebook\u2122 to connect with family, friends and colleagues around the world. Facebook\u2122 has over Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":1}