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Attack of the Unfair Online Reviews! As a business owner, your number one goal is to provide excellent customer service. However, you\u2019re still going to run into customers that you can\u2019t make happy. You\u2019re going to get some negative, unfair online reviews. Especially right now. The pool and spa industry is going through an unprecedented boom, and we\u2019ve all been feeling it. Between issues with both supply and demand, inventory is selling out everywhere. Schedules are filled out months in advance, and, of course, customers still want their pool or hot tub yesterday. These issues can lead to a lot Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Your (Online) Reputation is Everything\u00a0 In the pool and spa industry, we all know the importance of online reviews. In today\u2019s ever-changing marketplace, a business with negative reviews probably won\u2019t last long. If you have good reviews on Facebook and Google you\u2019re doing pretty well. But what about all those potential negative reviews sitting out there? Do you even know where they are?\u00a0\u00a0 Just a few negative reviews can\u2019t be that bad, can it? It can. In fact, just three negative reviews can lead to a business losing 59% of its potential customer base. Four negative reviews can take that Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> It’s almost time to say “goodbye” to the first decade of the 21st Century. As it turns out, there are likely a few SEO tactics your pool company should be leaving behind as well. The best case scenario is that the SEO tactics you have been relying on simply aren’t working. Worst case scenario is that you are or will be penalized for continuing them. Listed below are our top 5 online marketing habits that you should toss out in 2020, starting with: 1. Uploading Marginal or Inferior Content At the start of the decade, content was everything. The more Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Digital marketing can seem like an overwhelming space. The term itself is incredibly broad with a number of different aspects linked to it like website design, social media, SEO and SEM. Because it seems so densely packed, small businesses tend to do one of two things: Intimidation causes a small business to ignore most if not all online marketing entirely; or Small businesses will overthink and over-complicate their marketing efforts Having an marketing strategy is crucial for the health and success of your pool and spa business. The good news is that it doesn’t have to be confounding or complicated.\u00a0 Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> The holidays are officially here with Thanksgiving kicking off the season this week. We here at Pool Marketing Site thought it would be a good time to share some great holiday marketing strategy ideas that pool and spa companies can put into action during this special time of year. Let’s start with one of our favorites: 1. Retargeting With Gift-Worthy Keywords and Terms If you’re not already retargeting, the time to do so is now. Retargeting regularly proves itself to be a leading holiday marketing strategy because it shows consumers products that they have previously shown an interest in. In Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Pool promotions, sales, and deals are beneficial for pool firms and their customers alike. While customers are able to take advantage of deep discounts, pool companies are given the opportunity to clear out excess or older inventory and introduce brand new clients to their brand. Pool promotions encourage customers to buy “right now” rather than sit and think on it. This is particularly beneficial in the winter months when businesses can come to a grinding halt. We\u2019re sharing our top tips on how to do pool promotions the right way, starting with: 1. Track Trends But Always Be Watching If Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Thanksgiving may be more than a month away. But it’s never too late to start putting together a holiday content strategy for your pool company. It’ll go a long way in saving you time and worry during what can be the most stressful, albeit joyful, time of the year. The first step to creating a great holiday content strategy is to look at past trends.\u00a0 Look at Past Trends What sells a lot during the holidays? Why are people contacting you and walking through your pool store doors? What kind of content are they after? Many pool companies find that Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Since the inception of the Internet, the blog has existed. From day one the number of blogs has continued to grow to the point where millions now exist across the vast online landscape. Which has led to many to question whether or not blogs are still relevant in 2019. After all, with that much content out there, what chance does your pool and spa company have when it comes to standing out and getting noticed? The truth is that while content is becoming increasingly visual, blogging still has its place. In fact, one study by Data Box revealed that 68 Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> The call-to-action (CTA) you incorporate into your written content, landing pages, web pages and beyond is a powerful lead generation workhorse for your pool and spa company. It’s the motivator and often the determining factor as to whether or not someone turns into a customer or remains a passive visitor. The problem is uncovering that golden CTA that will compel your web visitors to take action. The answer to that question lies in testing, analyzing and testing again. But we have a few tips and ideas that you can use to help piece together CTAs that will get results for Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> For this week\u2019s client profile, we\u2019re bringing some California sunshine into your winter week with family owned and operated Splash Pools and Construction. Splash Pools serves San Bernadino, Riverside, Orange County and surrounding areas. Backed by 30 years of experience, Jim Stephenson focuses on building custom pools that cater to every individual taste and personality. Splash Pools strives on not only building beautiful pools, they also build a personal atmosphere for each customer and treats everyone as family. Splash Pools not only designs and builds your pool, they focus on your entire backyard. This means they focus on the pool, Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Facebook contests have always been great for drawing and engaging\u00a0new and current users to your page, but when was the last time you promoted Facebook event or set up a contest or sweepstakes for your pool business? The social media platform announced at the end of August that they’ve changed their page terms to make it easier for you. Now business pages (not personal pages) can set up contests on their Facebook Timeline, without a third-party application. Business can now: Collect entries by having users post on the page or comment\/like the post Collect entries by having users send personal Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div> Poolside designs\u00a0is this week’s featured client! The family-owned, custom pool builder is known for envisioning and creating one-of-a-kind swimming pool designs and pool water features. Owner Yadira Beccera grew up watching her father create sought-after, spectacular pool designs and features in the backyards of many families over the years. She continues her father’s legacy today by offering the highest-quality design backed by her team of qualified experts and contractors that have been in the field for over 24 years. She focuses on providing family-friendly customer service, honesty, and a unique craftsmanship for building the ideal backyard oasis. Poolside Designs approached Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":2}