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\r\n \"Facebook<\/a>\r\n <\/div>\r\n
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\r\n Facebook and Google Ad Targeting for Small Businesses<\/a>\r\n <\/div>\r\n
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Ads are a very big deal, especially for small businesses. Consumers are often overwhelmed with information and choices. While you may not be able to reach everyone, you should reach the people that count. Facebook and Google Ad Targeting can help you find likely customers and spend your ad budget more efficiently. Reaching a specific target audience: Saves you money Saves you valuable time Ensures that your products and services are visible to people who have a greater chance of buying. Target advertising narrows your focus to people who are likely to purchase your products. This helps you avoid wasteful Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"How<\/a>\r\n <\/div>\r\n
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\r\n How to Optimize Your Facebook Ads<\/a>\r\n <\/div>\r\n
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Facebook is the king of social media with over 2 billion active users per month. Businesses are not slacking when it comes to this app. Within just the first quarter of 2020, Facebook generated a whopping $17.44 billion in ad revenue. When you optimize your Facebook Ads, you’ll get more out of the opportunities that this platform can offer. Facebook Ads can reach quite a high number of people and generate leads. Converting these leads into actual clients is a whole other ball game.\u00a0 Here are some quick tips to help pool and spa businesses optimize their Facebook Ads.\u00a0 1. Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"How<\/a>\r\n <\/div>\r\n
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\r\n How to Gain Facebook Followers for Small Businesses<\/a>\r\n <\/div>\r\n
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Facebook is a hub of activities. There’s no shortage of content from unofficial high school reunions to tons of business pages to keep people occupied there. There are about 1.79 billion people on Facebook EVERY DAY [1]. Sadly, opening a Facebook business page does not mean 1 million people will see your posts daily. You still need followers if you want to reach potential customers. But with so many options available to people, how do pool and spa companies gain Facebook followers? Here we’ll go over why your business needs Facebook followers and what you can do to attract more. Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"facebook<\/a>\r\n <\/div>\r\n
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\r\n What is Facebook Email Marketing?<\/a>\r\n <\/div>\r\n
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There’s a variety of ways that pool and spa businesses can market products and services. Some companies have a tremendous amount of success with email marketing, while other companies might focus on Google Ads. Of course, Facebook is also extremely popular for small business owners seeking to promote their brand. While Facebook Ads and Posts have existed for years, Facebook Email Marketing is a much newer concept. Facebook boasts over 2 billion monthly active users, a significant percentage of the entire global population. Facebook marketing is a great way to find new potential clients and customers, and it should be Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"facebook's<\/a>\r\n <\/div>\r\n
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\r\n Facebook’s New Video Creator Guide<\/a>\r\n <\/div>\r\n
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Recently, Facebook published a new guide for video creators that provides tips on how to maximize your video content and boost audience engagement with your video uploads. The video creator guide can offer help to pool and spa businesses looking to use video content to engage website videos and increase sales. What is Facebook’s New Video Creator Guide? The guide has two sections – one outlines a few tips on maintaining production and maximizing your video content library. The second section focuses on building an online community and engaging Facebook fans. Facebook provides explanations and recommendations for each to help Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"facebook<\/a>\r\n <\/div>\r\n
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\r\n The Basics of Facebook Marketing in 2020<\/a>\r\n <\/div>\r\n
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Your potential customers are searching for pool and spa businesses on Facebook. With a solid Facebook Marketing strategy, you can connect with more customers and grow your brand awareness. Facebook Marketing is an essential part of any business in 2020. 2.4 billion people use Facebook every month, and two-thirds of Facebook users visit local business Facebook Pages weekly. By learning some basic Facebook Marketing tactics, you can help your business scale efficiently and stay relevant over time.\u00a0 Here are a few of our Facebook Marketing tips to help you develop your strategy: Setting Up Your Facebook Business Page Setting up Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"Guide<\/a>\r\n <\/div>\r\n
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\r\n Quick Guide to Facebook Ads<\/a>\r\n <\/div>\r\n
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1.6 billion people are connected to small businesses on Facebook. More than two billion people use Facebook every month. With this level of reach, every pool and spa business should already have a presence on Facebook. The platform allows you to reach any audience you want, at any time. Creating effective Facebook Ads for your industry can be one of the most efficient marketing tools, as long as you know what you’re doing. To help you generate more leads on Facebook, we put together a Quick Guide to Facebook Ads here: How to Create a Facebook Ad\u00a0 Choose Your Goal Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n \"facebook<\/a>\r\n <\/div>\r\n
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\r\n Introducing Facebook Shops<\/a>\r\n <\/div>\r\n
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In May, Facebook launched Facebook Shops, its most significant move into e-commerce yet. The new feature allows small businesses to build online stores on Facebook and Instagram. Facebook Shops is already enhancing businesses\u2019 ability to offer simple, affordable, and accessible online shopping to their customers. Here\u2019s everything you need to know about Facebook Shops: What are Facebook Shops? Facebook Shops are designed to let small businesses build an online store and sell products directly on Facebook and Instagram. Business owners can now create a \u201cshop\u201d section on their Facebook Page or Instagram profile. As a result, owners can build a Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Online Marketing Shifting Towards Interactive Ads<\/a>\r\n <\/div>\r\n
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The world is going full-on digital. From entertainment and real estate to healthcare and banking, those who dare to ignore technology are taking the tremendous risk of being ignored and forgotten. Advertisers are likely the most acutely aware of the importance of incorporating technology into their marketing efforts. Television, radio and print advertisements are out and online digital advertising is the place to be. The problem with this reality is that, while advertising online is paramount, there are now so many ads online that it can be difficult to stand out and get noticed. This is one of the reasons Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How to Get More Leads<\/a>\r\n <\/div>\r\n
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It\u2019s no secret that you have to get more leads for a successful business model. Even companies with average products and services are regularly deemed successful simply because they know what to do to generate more and better prospects. Being in the pool and spa industry has its own set of unique challenges. Your audience may not be as wide as some, but it certainly isn’t too narrow. We’re going to unpack some of the best ways you can start generating more leads for your business today. Encourage eBook Downloads There’s a reason why the term “Content is King” has Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Pool Company Tips for Creating a Holiday Content Strategy<\/a>\r\n <\/div>\r\n
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Thanksgiving may be more than a month away. But it’s never too late to start putting together a holiday content strategy for your pool company. It’ll go a long way in saving you time and worry during what can be the most stressful, albeit joyful, time of the year. The first step to creating a great holiday content strategy is to look at past trends.\u00a0 Look at Past Trends What sells a lot during the holidays? Why are people contacting you and walking through your pool store doors? What kind of content are they after? Many pool companies find that Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Is Hiding Facebook Like Counts a Big Deal for Pool Companies?<\/a>\r\n <\/div>\r\n
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Earlier this year, Instagram announced that it was removing public “like” counts from its platform for seven countries. Now its parent company, Facebook, has announced that it has begun hiding Facebook like counts in a test throughout Australia as of late September. Many suspect that Facebook will be hiding Facebook like counts throughout many other nations once the initial testing is completed. Why Facebook Like Counts are Being Concealed One key piece of information many are overlooking is the fact that the publisher of a post can still see the number of Facebook like counts on his or her content. Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":2}