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\r\n 3 Marketing Lessons Pool Companies Can Learn from Amazon Prime Day<\/a>\r\n <\/div>\r\n
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Amazon Prime Day was welcomed by all once again on July 15, 2019, promising amazing deals and sales during the two-day event. Now that nearly two months have passed, there are a few marketing lessons we can take away from what actually happened during this 48-hour spectacular sales event. 1. More Traffic Doesn’t Mean More Sales There is undoubtedly going to be a surge in traffic during Amazon Prime Day. The thing is, while companies may see more traffic, they didn’t necessarily see more conversions or cost per clicks on their ads. The conversion rate by category varies, though in Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Majority of Consumers Rely On Online Marketing Videos for Purchases<\/a>\r\n <\/div>\r\n
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Recent Google research has confirmed what we already know: A growing number of savvy consumers are using online marketing videos to decide what to buy. It’s the number of consumers using them, however, which is surprising. According to Google, well over half (55 percent) of consumers are now using online marketing videos to investigate potential purchases, including everything from pool chemicals to pool and spa designs. Google has listed three ways in which videos are helping consumers out when shopping both online and out in the real world: * Videos Act as a Shopping List People are “liking” and “saving” Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Clever Company Protects Brand Reputation with Climate Change Campaign<\/a>\r\n <\/div>\r\n
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As 2018 came to a close, the design platform Pantone (known for their authority in all things color) announced that the color of 2019 was \u201cLiving Coral.\u201d This caused outrage from the public because of the fact that climate change is causing coral to die at an expedited rate. Rather than suffer a major hit to their brand reputation, however, the company was able to make up for their oversight with an educational on-brand climate change campaign. Pantone Protects Brand Reputation with “Glowing, Glowing, Gone” Campaign Pantone could have ignored the complaints or issued an apology. Instead the company created Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Headlines, January Edition<\/a>\r\n <\/div>\r\n
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It’s a new year, and time for a fresh start! Get in touch with what’s going on right now in the marketing world, and get inspired. We posted a blog article about Pinterest, and how you can utilize it for the pool industry. Check out this article from Mashable that shows 13 tips and tricks for Pinterest success! The Mobile Revolution Is Here Get your email campaigns up to speed: 2012, The Year of Thinking Big How To Create a Viral Sweepstakes With Social Media Read this simple lesson to help re-frame your social media mindset:\u00a0Social Media Conversation is Two Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Headlines, December Edition<\/a>\r\n <\/div>\r\n
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We are always researching the latest trends in marketing to help adapt them to the pool and spa industry. Staying on top of the trends is what’s going to set you apart, and keep you from being left behind. Here’s some of our recent research for your education. Let us know in the comments any ideas that arise after reading these articles! We’re sure they will inspire! 3 Online Advertising Trends to Watch in ’12 7 Deadly Marketing Sins What the New Twitter Brand Pages Mean for Marketers YouTube: The Monster Search Engine You Can’t Ignore Houston Is Top Mobile Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Social Media for Pool Pros? Learn Why You SHOULD Add It To Your 2018 Marketing Mix<\/a>\r\n <\/div>\r\n
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Feel free to watch the video or read the article below. The choice is yours! View our other educational videos on our YouTube Channel! Everything in the web is now integrated to create a better consumer experience. You can access anything in the world through your home computer, laptop, mobile device and tablets. \u00a0Today, your messaging needs to be rich and multi-platform in order to reach your customers. Ultimately, any web traffic that brings people to your website will boost your search ranking results.\u00a0 If you think you can park your website on the internet, but not do any social Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Headlines, November Edition<\/a>\r\n <\/div>\r\n
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Welcome to our first round up of the latest goings-on in the digital media world. \u00a0Below you will find some top, recent headlines to help you make a little more sense out of this social media world. \u00a0 Mashable Facebook Infographic Open the infographic to get the latest statistics on Facebook usage, such as the average U.S. Facebook user spends 7 hours and 46 minutes on Facebook each month! Are you on Facebook to be able to communicate with them? \u00a0 The Seven Personality Types on Social Media In order to be able to engage and connect with your audience, Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":1}