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\r\n Over Half of Google Searches Go Unclicked (And How to Change This!)<\/a>\r\n <\/div>\r\n
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Do you ever feel as if your great video and written content isn’t getting the attention it deserves from the online world? A recent Google search report reveals that you aren’t alone. SparkToro and Jumpshot released a report last week showing that just over fifty percent (50.33 percent) of Google searches aren’t being clicked. They also found that organic clicks through search accounted for 42.25 percent of all clicks, and searches with ad clicks made up the remaining 4.42 percent. If you happen to use pay-per-click (PPC) ads on Google, there is some good news. Mobile PPC clicks have grown Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The Proof Is in the Stats: People Shop Based on Visual Content<\/a>\r\n <\/div>\r\n
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When it comes to online shopping, visual content is taking over. While there will always be a need for text-based content, it’s becoming all the more apparent that visual content like images, memes, GIFs and video are becoming increasingly important for companies \u2013 and that could not be truer than for pool and spa firms Pool and spa builders and designers have a lot to offer when it comes to dazzling eye-catching backyards and jaw-dropping landscapes. As if that isn’t reason enough to post images and videos of your creations, here are some of the latest stats on the importance Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Google My Business Is Introducing Instant Sales Quotes<\/a>\r\n <\/div>\r\n
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Last week Google made a major announcement that will impact any pool company which has the messaging function turned on through their Google My Business app: Consumers will now be able to receive instant sales quotes through Google Search. Google hinted that the instant quote function may become available on Google My Businesses listings back in May. Now a “Get a Quote” button will show up beneath the heading of your company name in the Knowledge Panel whenever a consumer searches for your pool or spa firm. The quote button will appear on both desktop and mobile devices. Why Instant Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Paid Search Dominates All Other Digital Ad Channels in 2019<\/a>\r\n <\/div>\r\n
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New research has revealed that paid search is the leading ad channel for 2019. Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and professionals throughout the United States and the United Kingdom. Their data shows that paid search is going to account for nearly 40 percent of advertisers’ total marketing budgets this year. Paid Search on Social Media Is On The Rise Advertisers are spending more on paid social this year. Paid social ads are claiming the second-greatest share of advertiser’s budgets (18 percent) Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Survey Finds Visual Content Is King in 2019<\/a>\r\n <\/div>\r\n
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The number of small businesses who believe in the power of visual content is continuing to grow. Visual Objects recently surveyed 529 American small businesses to learn more about three things: The type of content they have been publishing The effectiveness of their content The content they plan to publish this year Below are some of the key findings of their survey. Website Design Is on Small Business Wish Lists The survey found that 19 percent of small businesses wanted to improve user engagement. This means publishing more content (currently 74 percent publish website content on a monthly basis), and Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n New Study: Chatbots the Future of Customer Service & Sales<\/a>\r\n <\/div>\r\n
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Not too long ago, automated customer service was something that was frowned upon. It was clunky, unhelpful and a time-waster. Thanks to advancements in AI, however, automated forms of customer care like chatbots are not only being accepted by consumers \u2013 they’re preferred. Juniper Research recently analyzed how chatbots and AI were affecting retail businesses. They have predicted that by the end of 2019, retail sales derived from chatbot-based interactions will hit well over $7 billion. By 2023, it’s been forecasted that chatbots will account for $112 billion in sales. Not only will this innovative technology drive sales. These automated Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The New Google Ads of 2019 Are Perfect for Pool & Spa Companies<\/a>\r\n <\/div>\r\n
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Google Marketing Live 2019 was loaded with huge announcements. Among the most exciting of the lot for pool and spa companies were the up-and-coming Google Ads formats. New Google Ads Formats for 2019 Google announced three brand new types of ads that will be available soon: Discovery Ads These native ads will show up in several of Google’s feed environments (including YouTube). These ads are, as Google describes, “visually rich” and harness the “power of intent” to drive sales for companies. What does power of intent mean? It means that Google will take a number of signals into account, including: Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Instagram Updates Shared at Facebook F8 Developer Conference<\/a>\r\n <\/div>\r\n
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Facebook made a number of announcements during their recent Facebook F8 developer conference. Some of the highlights included a greater focus on Facebook Groups and Events and the release of two new VR headsets, the Oculus Quest and the Oculus Rift S.\u00a0 There are going to be some major updates to Instagram. Since acquiring the network in 2012, Facebook has continually made positive changes to Instagram. So what changes can we expect over the upcoming months? Updates to the Camera’s Interface Instagram’s camera design is about to change. With its new interface, all modes will be arranged into a radial Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Why Does My Business Need Google Adwords?<\/a>\r\n <\/div>\r\n
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Online marketing and Google AdWords – the two go hand in hand. When a prospective customer is looking for a product, service, promotion, or anything from anywhere in the world, they\u2019re likely going to search for it on Google. That customer is looking for you, and Adwords gets you found. For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales. In this article I’ll give you the 12 reasons why your business can benefit from Google AdWords, as well as 3 top tips for getting the most Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Overlooked Business Website Design Features You Can\u2019t Get Away With in 2018<\/a>\r\n <\/div>\r\n
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There is no time like the present to take a hard, honest look at your business website design and to ask yourself some critical questions, like \u201cDoes my website make me want to learn more about my brand?\u201d and \u201cDo I even\u00a0want\u00a0to stay on my website?\u201d We get it \u2013 having an unbiased view of your website (and asking for unbiased reviews from friends and family) is never easy. \u00a0So we\u2019ve put together a quick list of things you should be looking for when giving your website a checkup, like this first and very important aspect: A Website Layout That Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Are You “Pinteresting”?<\/a>\r\n <\/div>\r\n
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Hi, I’m Brie with the Pool Marketing Site. \u00a0I am a newly wed (yea!) and currently doing what newly weds do best; spending money on my house!…er…I mean our house! As I was browsing online for unique Christmas decorations the other day, I realized that as a young professional raised in the fast-paced world of computers and technology, the way I search for something is far different than my mom. \u00a0My mom, bless her heart, has magazines for miles from the JC Penny catalog to the latest Sears issue. \u00a0She loves when the magazines hit the mailbox. \u00a0I remember when Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n QR Code Your Showroom<\/a>\r\n <\/div>\r\n
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Picture this scenario: A perspective pool buyer and her husband walk into your store. \u00a0They have done some research online and are deciding between you and two other companies they liked. \u00a0This is your chance to win them over. You go through your usual sales approach and get down to discussing finishes for their pool. \u00a0This is where you may usually lose a customer because it’s difficult to imagine what a square sample will look like in a big pool. \u00a0You can show pictures you printed out or try to describe it to the best of your abilities, but it’s Read More<\/a><\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":1}