Led By Pam Vinje –
An Industry Insider, Not An Outsider.
Pam leads a passionate team of storytellers, strategists, designers, and tech innovators who understand the unique challenges of the pool and spa market.
Together, they help companies modernize their marketing through compelling websites, social media, video-first content, lead generation, automation, and AI-powered tools that support growth at every stage of the customer journey.
Pam Vinje, CEO of Small Screen Producer, is a 20 year pool and spa marketing innovator and industry veteran. She is support by a passionate team of storytellers, strategists, designers, and tech innovators who understand the unique challenges of the pool and spa market.
A longtime industry speaker and strategist, Pam is known for delivering high-energy, practical presentations that inspire audiences while giving them clear, real-world ideas they can apply right away. Her seminars focus on where the industry is headed next — from video and content strategy to automation, customer experience, and AI-enhanced marketing — always with an eye toward helping businesses grow smarter, communicate better, and stay competitive.
Tired Of Chasing Multiple Vendors
That Can’t Connect The Dots?
As a pool builder, service provider, or retailer, you face
challenges most marketing agencies simply don’t understand.
The pool and spa industry isn’t like every other industry. Neither should your marketing be.
Long sales cycles. Seasonal demand. Service departments. Showroom traffic. Manufacturer co-op programs. Customers who spend weeks or months researching before making a decision.
Since 2010, we’ve helped pool and spa businesses attract more homeowners, generate more qualified leads, and create better customer experiences through websites, advertising, automation, and content designed specifically for the industry.
One
Partner.
One
Strategy.
Everything
Working Together.
A Proven Path To Growth
Crawl. Walk. Run.
THE RIGHT STRATEGY AT THE RIGHT TIME.
Most pool companies don’t need everything all at once. They need the right strategy at the right stage of growth. That’s why we
help clients build a strong foundation first, strengthen their systems second, and scale when the time is right.
Crawl
BUILD THE FOUNDATION
Start with the essentials that turn visitors into leads and set your business up for long-term success.
- Conversion-Focused Website
- Messaging & Positioning
- Lead Capture Systems
Walk
STRENGTHEN YOUR SYSTEMS
Stay visible, build trust, and keep your brand top-of-mind throughout the customer journey.
- Marketing Automation
- Reputation Management
- Content Programs
Run
SCALE YOUR GROWTH
Increase visibility, drive demand, and create more opportunities year-round.
- Google Ads
- Facebook Ads
- Lead Generation Campaigns
Everything You Need To Grow.
Built Specifically For Pool & Spa Businesses.
Website Design & Development
Build a Strong Foundation
for Your Online Presence
We design and develop custom websites for pool builders, service companies, and retailers that attract the right homeowners, clearly explain your services, and generate qualified leads around the clock, built for speed, SEO, and long-term growth.
Marketing Automation & Reputation Management
Take Control of Your Leads,
Reputation and Reporting
Our MyLeadHub marketing automation platform helps pool professionals respond faster, stay organized, and protect their online reputation by bringing leads, messaging, reviews, and reporting into one system that simplifies day-to-day management.
Content Programs
Deliver Consistent
Social Media Content
Our content programs provide pool-industry social media designed to build trust, reinforce credibility, and keep your brand visible, with professionally created content that supports the customer journey from first impression to final decision.
Google and Facebook Advertising
Drive Real Opportunities
With Targeted Ads
We manage Facebook and Google Ads campaigns specifically for the pool industry, focused on reaching motivated homeowners, maximizing budget efficiency, and converting high-intent traffic into qualified leads.
Custom Graphic Design
Strengthen Your
Brand’s Visual Identity
Our custom graphic design service supports pool professionals with consistent, professional visuals for websites, sales materials, presentations, and print collateral that strengthen your brand at every customer touchpoint.
Real Clients. Real Results.
Sara H.
Patio Pleasures
We have had incredible success with the new MyLeadHome platform and the support is amazing!
Christine F.
Hobert Pools
I can’t express my sincere appreciation enough for how wonderful your team is to work with! They are all excellent in their respective positions and very responsive
Kathleen M.
Texas Swim Academy
Your entire team is fabulous! I have been incredibly pleased and honored to work with you all. Great leadership starts at the top!
Built For A World Of AI & Automation
Streamline lead capture, automate follow-ups, and manage your sales pipeline in one place. Built specifically for pool and spa businesses.
Plan, schedule, and optimize your social content with ease. MySocialHub helps you stay consistent and build brand visibility across every platform.
Ensure ADA compliance, reduce legal risk, and enhance user experience — all with automated solutions from GetAccessible.co.
Questions? We Have Answers.
What does Pool Marketing Site specialize in?
Pool Marketing Site specializes exclusively in marketing for pool and spa businesses. Since 2010, we’ve helped pool builders, service companies, and retailers grow with industry-specific websites, messaging, and digital marketing strategies that actually generate leads.
How is Pool Marketing Site different from a generic marketing agency?
Unlike general agencies, we focus only on the pool and spa industry. We understand seasonal demand, long sales cycles, and how pool customers research and buy—so our strategies are built specifically for your business, not a one-size-fits-all approach.
Do you only work with pool and spa companies?
Yes. Pool Marketing Site works exclusively with pool builders, pool service companies, and spa retailers. This focus allows us to create more effective marketing solutions based on real industry experience.
Can you help my pool business generate more leads year-round?
Yes. Our marketing strategies are designed to create consistent lead flow—even during slower seasons—by combining high-converting websites, SEO, paid ads, and automation tailored to the pool industry.
What marketing services do you offer for pool businesses?
We offer a full range of services including website design and builds, SEO and AEO, CRM solutions, social media marketing, reputation management, paid ads, custom graphic design, and full-service monthly marketing.
Do you build websites specifically for pool companies?
Yes. Every website we build is designed for pool and spa businesses, with messaging, visuals, and conversion strategies that speak directly to pool buyers and turn visitors into leads.
How long have you been working with pool and spa businesses?
Pool Marketing Site has been serving the pool and spa industry since 2010. With over a decade of experience, we understand the challenges, trends, and customer behavior unique to this industry.
Can you replace multiple vendors with one marketing partner?
Yes. Pool Marketing Site acts as your one-stop marketing partner, eliminating the need to manage multiple vendors. We connect your website, CRM, ads, SEO, and messaging into one cohesive strategy.
Is your marketing approach customized for each business?
Absolutely. We take a consultative approach, building customized marketing solutions based on your goals, services, market, and budget—no cookie-cutter strategies.
How do I get started with Pool Marketing Site?
Getting started is simple. Schedule a consultation with our team, and we’ll review your current marketing, identify opportunities, and recommend a strategy built specifically for your pool or spa business.
We’re Not An Agency.
We’re Your Partner.
At Pool Marketing Site, our success is built on the expertise and dedication of our talented team. With deep knowledge of the pool and spa industry, we bring over years of experience, creativity, and strategic thinking to every project. Our specialists are passionate about helping your business grow by delivering tailored marketing solutions that work.
Enough About Us,
Let’s Dive into Business. Your Business.
Since 2010, We’ve Helped Pool & Spa Business Owners Like You Save Time, Money
and Scale Seamlessly. We speak “Pool and Spa”.