Facebook Is Letting People Tell It What They Want to See
Facebook is giving people more say over the topics appearing in their feeds. For pool and spa businesses, the lesson is not to chase another algorithm trick. It is to publish useful, original backyard transformations, product demonstrations, and customer stories people genuinely want to watch.
Here is what the change means and how to decide whether your business needs to act.
The Details
Meta announced changes to topic-interest controls for Facebook Feed and Reels in October 2026. The change gives people another way to shape what appears in their experience. Availability and the exact controls may vary.
This does not mean a business can select the topics a customer follows or guarantee its posts will be seen. It does mean businesses should think about what their ideal customers actually want to learn or enjoy.
A homeowner may stop to watch a backyard transformation, a short video explaining a pool finish, or a demonstration of a Hot Tub feature. Those stories have a reason to exist beyond simply promoting the company.
Why This Matters to Your Business
Pool builders can show a project from the first design through the finished pool. Remodelers can explain what changed and why. Service companies can show the value of preventive care. Hot Tub retailers can demonstrate features and answer common ownership questions.
If a video earns plenty of views but no useful questions or inquiries, consider whether it is attracting the right audience.
Key Takeaways
- Facebook is giving users more control over topics they see.
- Original content is more useful than posting simply to fill a calendar.
- Watch what attracts serious customer questions, not only views.
What You Can Do
- Choose three questions customers ask before buying.
- Make short, original videos that answer those questions.
- Use actual jobs, products, employees, and customer stories with permission.
- Track messages, website visits, showroom appointments, and qualified leads.
The Bottom Line
Focus on helping real customers make a confident decision. The best marketing changes make your business easier to find, easier to trust, and easier to contact. Want a strategy call? Get started here.
Frequently Asked Questions
How do Facebook's new feed controls affect pool and spa businesses?
Facebook is giving users more control over the topics they see. Pool and spa companies should focus on original, relevant content that attracts interested homeowners rather than relying on algorithm tricks.
What type of Facebook content works best for pool and spa companies?
Backyard transformations, before-and-after videos, hot tub demonstrations, maintenance tips, and customer stories can attract attention while showcasing a company’s expertise.
How can pool and spa companies measure Facebook marketing success?
Look beyond likes and views. Track customer messages, website visits, consultation requests, showroom appointments, and qualified leads to understand whether your content is generating business opportunities.
Facebook Is Changing. Is Your Social Media Strategy Keeping Up?
Pool Marketing Site helps pool and spa companies create engaging, original social media content that attracts the right audience, builds trust, and turns meaningful engagement into qualified leads.