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Learning Objectives

Retailers: The Shift to eCommerce is here! Customers Now Demand It

If you were not equipped to sell online prior to COVID, the craziness of the summer of 2020 should be more than enough to make e-commerce and social commerce your priority for 2021. The need to adapt has never been greater.

Buyers have made the switch to shop online for inground and above ground pools, spas, saunas, and pool and spa maintenance services. To keep them shopping with you, your company needs to provide a convenient, easy-to-use shopping experience from their initial sales inquiry through aftermarket chemical subscription sales. Discover new eCommerce tools to help you meet customer expectations, streamline sales and operations, and grow your business.

In this session, we will take what we’ve learned from Home Depot’s successful reinvention of their digital presence and apply it to pool and spa retailers:

Discover how to recreate your website into a 24/7 self-serve sales and customer support site, enabling your business to scale without increasing overhead using the following:

Educate and convert leads through Virtual Showroom Tours, Interactive Video Learning Centers, “Build-Your-Own” Pool & Spa Design Planners, and Product Compare and Select Pages
Online scheduling tools that enable your customers to easily schedule home delivery, in-store pickup, or curbside pickup directly on your website
Text and video chat automation as invaluable sales and support tools to attract and retain customers, reducing the volume of returns

Learn how to utilize pool & spa eCommerce marketing automation to help you scale your business with less labor and more personalization using the following:

Subscription and Notification Triggers
Abandoned Cart Recovery
Cross Selling for 1st time customers
Triggers to Win Back Inactive Customers
Creating Customized Coupons
Credit Card Expiration Notifications

Want to prepare your business for 2021 and beyond? Contact us today!

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