Search Results for: Facebook
Meta Gives Facebook and Instagram Users More Control Over What They See
Latest in Social Platforms
Meta is giving people additional influence over the posts recommended to them. On October 13, Facebook introduced tools that allow users to describe interests in their own words and refine recommendations in Feed and Reels. Instagram has related topic controls, although they are not identical and were introduced separately. The business implication is simple: customers Read More
Facebook Is Letting People Tell It What They Want to See
Latest in Social Platforms
Facebook is giving people more say over the topics appearing in their feeds. For pool and spa businesses, the lesson is not to chase another algorithm trick. It is to publish useful, original backyard transformations, product demonstrations, and customer stories people genuinely want to watch. Here is what the change means and how to decide Read More
How Great Design Makes Your Pool Company’s Google and Facebook Ads Perform Better
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The quality of ad creative directly affects pool company Google and Facebook ad performance in measurable, trackable ways — not just aesthetically. On Facebook, creative quality is one of the primary factors Meta’s algorithm uses to determine how broadly to distribute ads: higher-quality creative earns lower CPM, better reach, and higher click-through rates for the Read More