No other platform gives pool firms the opportunity to share their gorgeous spas, swimming pools and their features like the fastest growing social media network Instagram. But the channel can be an overwhelming place to be for business owners – unless you have a few handy Instagram marketing tips in your pocket.
It’s easy to see why Instagram is beneficial to pool and spa companies. Being entirely dependent on visual content, the network gives you the opportunity to show off your unique poolscape designs, your decks, and your innovative pool solutions.
We’ve put together a quick list of Instagram marketing tips so that you can get started on taking advantage of everything this social network has to offer today.
Instagram Marketing Tips for Modern Pool Companies
1. Create an Instagram Calendar
Different times of the year call for a focus on different types of themes. As a pool and spa company, you may be focusing on pool closings during the fall, pool design inspiration in the winter, pool openings in the spring and pool maintenance packages in the summer.
Building out a social media calendar will keep you on track. You can be sure that your content is not only timely and relevant but that it will engage your audience.
If you want to change anything later on, you are certainly free to do so. But having that skeleton of a calendar there means you’ll have more time to plan, create and improve upon your Instagram content.
2. Use Various Forms of Content
Not every photo you share on the network has to showcase your talents. In fact, the most effective strategy is to shake up the type of content you post to keep your audience watching and interested.
The key is to find visual content that mirrors the values of your brand and your pool company’s identity. Inspirational quotes, carousel ads, video ads, memes, and other content that will draw positive attention to your company are all useful. You can even create your own visual content through several free graphic design platforms online.
The other point to keep in mind is that you should be emphasizing what makes you different. Use relevant hashtags with your content and encourage your audience to use them as well. At the end of the day, you want to leave your followers feeling happy and positive which they then will associate with your company.
3. Take Advantage of Instagram Stories
Using Insta Stories is one of the most forgotten Instagram marketing tips for small to medium businesses. Since its introduction, Stories has catapulted itself from being unknown to becoming the most beloved feature on the network.
This works in your favor as Instagram Stories gives you a fantastic opportunity to give audiences a unique look at what you do, how you do it and what you have to offer.
At the moment, pre-recorded Stories can be up to 15 seconds long. If you were thinking about live-streaming a backyard design sketch or a pool construction project, your live video can be up to one hour long.
The network now also offers Instagram Stories Ads. This allows you to seamlessly include your company advertisements on targeted Instagram feeds, increasing the likelihood of converting an interested prospect.
Leave the Insta-Marketing to Pool Marketing Site!
Pool Marketing Site provides effective yet affordable Instagram marketing services to pool and spa companies across the globe. Having been involved in this industry for quite some time, we know what works and what doesn’t (and in different geographical areas!) for those in this unique and oftentimes challenging niche.
Click here to read more about how our services can help you!