A powerful company logo is the starting point of your pool and spa company’s branding. It is the first opportunity you have to share the vision of your business, and when done right, it will leave audiences with a positive impression of your brand.
It’s no surprise, then, that 67 percent of small businesses will easily pay $500 for a quality company logo. Eighteen percent from the same survey said that they would pay upwards of $1,000 for a great logo.
Even if you already have a company logo, the fact of the matter is that a logo can’t stay relevant forever. Some of the biggest and most successful companies like Coca-Cola, Microsoft and Starbucks have successfully undergone logo overhauls to keep up with the times.
Here are some clear signs it may be time to explore updating your pool and spa company logo:
1. It’s Old
Trends come and go. The font, text, colors and gradients that were appealing 20 or 30 years ago may now be telling audiences that your company is old, dated, and irrelevant.
2. It’s Complex
When print media was king, logos with a lot of gradient and detail worked well. In the digital world, however, such logos can be overbearing. Simplicity is key when it comes to online advertising.
3. Your Company Has Evolved
When you first opened up shop, installing inground gunite pools may have been your only business. If you’ve expanded into different areas like spas, luxury poolscapes or outdoor living, you want your logo to reflect that.
4. Someone Else Has a Similar Company Logo
It can happen! Even if the logo doesn’t belong to someone in the pool and spa industry, your logo can become associated with the other unrelated company rather than your pool and spa business.
5. You Hate It
Perhaps the best reason to change your logo is if you flat out don’t like it. If when looking at it you don’t feel a sense of pride or if you’re irritated by it, it’s time for a change.
Explore Exciting New Company Logo Options with Pool Marketing Site
Get recognized with a fresh and fantastic logo produced by Pool Marketing Site! We work with our clients to ensure that your company message, products and offerings are easily conveyed with an attractive, high quality logo.
Contact us online or give us a call to chat about your options at (281) 940-3798.