Instagram Checkout: Everything You Need to Know

Instagram Checkout is now available to retailers in the US! The Checkout feature allows customers to purchase without ever leaving the Instagram app. Now users will enjoy a streamlined process to convert Instagram followers into loyal customers. Here we explore Instagram’s new Checkout feature and how your business can benefit.  

What is Instagram Checkout?

Instagram Checkout lets users buy products directly on the Instagram app. Customers can tap to view products and continue to payment directly on Instagram.  Checkout was first launched in March 2019 with a few brands as a test group. Now, Instagram Checkout is available to everyone. Over 200 million users visit at least one business profile every day, and 83% of users discover new products and services on Instagram. The company is now attempting to bridge the gap between where consumers learn about companies and where they make purchases.  

Benefits of Instagram Checkout for Business

The ability to funnel your customers from browsing to purchasing in just a few taps creates a seamless experience for your customers. Pool and spa retailers can now sell water care maintenance supplies through their website, Facebook, and directly through their Instagram profiles. Despite the advantages, Instagram Checkout comes with some drawbacks. For example, Instagram’s transaction fees may be too high for some retailers. According to their Business Help Center, the selling fee is 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less.  Instagram Checkout also prevents businesses from collecting customer data, making it more challenging to nurture leads.  However, there are ways to drive traffic and make sales on Instagram. Adding a link in your bio that goes to your website can help you drive traffic and collect valuable lead information.   

How to Make the Most Out of Instagram Checkout

To get more out of your Instagram Checkout feature, try adding product tags to every post. Eventually, your customers will realize they can find product details and shop your products just by tapping your posts. Another way to maximize Instagram sales is to add a quick call-to-action in your captions. A strong CTA will let your followers know that they can easily shop for your products on Instagram without leaving the app. If you need help managing your Instagram or Facebook presence, contact us today!  

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business. We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.   Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.