Client Profile: Johnson Pools and Spas
Visit Northern Alabama and meet the most hardworking, down-home friendly pool builders in the area – Johnson Pools & Spas.
Founded by owners Tommy & Penny Johnson 36 years ago, the company has grown to become not only a distinguished design, service, and backyard expert in the pool and spa industry, they’ve become one of the friendliest and caring companies out there. Part of their tremendous success has been due to their huge focus on valuing the customer and treating them right.
The Pool Marketing Site team had the pleasure of working with the Johnson’s to build a stellar website presence for the award-winning pool company.
Visit the customer-friendly site and you’ll find a very engaging, interactive web presence:
A navigation bar features main areas for pool, pool service, hot tubs, patio furniture, water care that provides visitors for an easy to way to click and learn more about a particular area.
A special header features quick links to the store locator, schedule a service, and view current specials.
Scroll down and learn a little about the company, their many services, and their many distinguished awards (and they have many), including APSP’s 2010 Pool Builder of the Year!
Educating staff and the customer is a top priority for the company so our team included call-to-actions to resources and guides to water care and pool maintenance. The site also connects to a blog that is regularly updated with helpful tips and tricks on pool maintenance and backyard entertaining.
High-resolution photo galleries were created and categorized to feature past pool and spa projects and a special page was made to feature Johnson’s 3D design gallery using Structure Studios 3D Design Software.
Additionally, Johnson Pools offers ways visitors can easily view their galleries to inspire ideas for their own backyard creation on the bottom of the home page.
Several “Schedule a Call” links were included throughout the site to help capture customer information. The main contact page is integrated with Google maps and provides detailed information about the locations, included store hours for each.
Customers can depend on Johnson Pools and Spas to have the knowledge, skills, expert advice to answer any question they might have about pools and spas and the friendliness to make you feel right at home.
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