Pool Company Tips for Creating a Holiday Content Strategy

Pool Company Tips for Creating a Holiday Content Strategy

Thanksgiving may be more than a month away. But it’s never too late to start putting together a holiday content strategy for your pool company. It’ll go a long way in saving you time and worry during what can be the most stressful, albeit joyful, time of the year. The first step to creating a great holiday content strategy is to look at past trends. 

Look at Past Trends

What sells a lot during the holidays? Why are people contacting you and walking through your pool store doors? What kind of content are they after?

Many pool companies find that customers are shopping for hot tubs for their loved ones. Depending on your customer base, now may be the time to offer a great deal on last season’s tubs. Or it could be a great time to promote one of the newest models on the market.

Family fun is also on the mind of many pool customers. Above ground pools of all shapes and sizes might be a top-selling item.

It never hurts to put together a holiday gift guide for pool and spa lovers. Within its virtual or physical covers, you can include all of your greatest and most popular products.

Spruce Up Your Content with Seasonal Images

It’s a well-known fact that images drive content engagement. Adding some festive images will help your customers connect with their happy memories of Thanksgivings, Christmases and New Years Eve’s from their past.

Stock photos are alright as a final resort. Otherwise consider hiring a graphic designer or web designer to create some unique branded on-season images for your ad campaigns, social media posts and holiday blog posts.

Take a Multi-Platform Approach

The best holiday content strategy is one that incorporates multiple advertising outlets. Facebook Ads and Google Ads are a must, and Instagram Ads are an ideal choice for pool companies. Other outlets to consider include:

  • Email
  • YouTube
  • Blog posts

Create a Holiday Content Strategy Plan

Mapping out a content plan simplifies what can otherwise be a time-consuming process. Knowing when and how you’ll be posting your content on one or more platforms will keep everything organized and on track.

Don’t have time to plan and create content? Let the digital media marketing experts at Pool Marketing Site help. We can help with every aspect of your holiday content strategy with our affordable and effective  marketing solutions.

About Small Screen Producer

Small Screen Producer is dedicated to create and optimize your company’s total online presence. As a leading innovator of digital media marketing since 2008, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business. We offer a complete line of digital marketing solutions to get this done. They include website design, Google Ad services, Facebook and Instagram Ad services ,website lead capture tools and automation, social media marketing, reputation management, technical services, , graphic design, video production and monthly service plans. We take your online marketing and advertising off your to-do list, so you can focus on your core business.

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.

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