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Houzz vs. Google vs. Yelp: Where Pool Builders Should Focus Their Review Strategy
Blog
Pool builders should prioritize Google reviews above all other platforms — because Google reviews directly affect local search rankings, appear prominently in the search results homeowners see when looking for pool builders, and are the primary review source homeowners check before making contact. Houzz is the highest-value secondary platform for pool builders because homeowners in Read More
5 Reputation Strategies Pool Service Companies Should Be Running Right Now
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The five reputation strategies that pool service companies should be running right now are automated review requests that generate consistent Google reviews after every service completion, active review monitoring and response management that demonstrates engagement and care, multi-platform review distribution across Google and Facebook, NAP consistency management across all online directories, and proactive customer satisfaction Read More
Top 10 Ways Pool and Hot Tub Retailers Can Showcase Reviews Across Every Channel
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Pool and hot tub retailers who collect reviews but only display them on their Google Business Profile are using 10% of their review asset’s potential value. Reviews that live only on Google influence homeowners who happen to look them up there — a fraction of the homeowners the retail brand touches. Reviews displayed on the Read More