Search Results for: Facebook

Pool & Spa Video Marketing: Turn One Project Into a Content Series

Latest in Content Development

Most pool companies do not have a content shortage. They have a packaging problem.  A builder may have excavation footage, drone video, steel, gunite, tile, decking, water features, and a beautiful final reveal. Yet all of it gets compressed into one finished-project Reel. Then the team asks what to post next week.  TikTok recently announced  Read More

Social Media Marketing for Pool & Spa Companies: What’s New and What Works

Latest in Social Platforms

Social platforms constantly introduce new tools, subscriptions, and AI features. The temptation is to treat every launch as a new marketing strategy. It is not.  Meta announced Meta One in September 2026, including business features such as enhanced profiles that can showcase websites, locations and customer feedback, a more prominent follow button on Reels, automatic  Read More

The Next AI Shift: From “Tell Me” to “Do It for Me” 

Latest in AI & Automation

Artificial intelligence is entering a new phase, and this one could have a much bigger impact on pool and spa businesses than simply using ChatGPT to write a social post.  For the past several years, most consumers have used AI to get information.  “Give me ideas for a small backyard pool.”  “What does a fiberglass  Read More