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Don’t Let Unfair Reviews Hurt Your Business

Blogs, Reputation Management

Attack of the Unfair Online Reviews! As a business owner, your number one goal is to provide excellent customer service. However, you’re still going to run into customers that you can’t make happy. You’re going to get some negative, unfair online reviews. Especially right now. The pool and spa industry is going through an unprecedented  Read More

Are Bad Reviews Taking Money Out of Your Pocket?

Blogs, Reputation Management

Your (Online) Reputation is Everything  In the pool and spa industry, we all know the importance of online reviews. In today’s ever-changing marketplace, a business with negative reviews probably won’t last long. If you have good reviews on Facebook and Google you’re doing pretty well. But what about all those potential negative reviews sitting out  Read More

Online Marketing Shifting Towards Interactive Ads

Facebook, Social Media

The world is going full-on digital. From entertainment and real estate to healthcare and banking, those who dare to ignore technology are taking the tremendous risk of being ignored and forgotten. Advertisers are likely the most acutely aware of the importance of incorporating technology into their marketing efforts. Television, radio and print advertisements are out  Read More