Quick Guide to Facebook Ads

Facebook, Online Marketing, Social Media

1.6 billion people are connected to small businesses on Facebook. More than two billion people use Facebook every month. With this level of reach, every pool and spa business should already have a presence on Facebook. The platform allows you to reach any audience you want, at any time. Creating effective Facebook Ads for your Read More

Introducing Facebook Shops

Facebook, Online Marketing

In May, Facebook launched Facebook Shops, its most significant move into e-commerce yet. The new feature allows small businesses to build online stores on Facebook and Instagram. Facebook Shops is already enhancing businesses’ ability to offer simple, affordable, and accessible online shopping to their customers. Here’s everything you need to know about Facebook Shops: What Read More

How GIFs Can Help You Capture More Leads on Facebook

Facebook, Pool Marketing Site, Websites

Since its introduction to the Internet back in the 1980s, the GIF (pronounced “gif” or “jif” depending on who you ask) has only continued to grow in popularity. These continuously looping animated images are typically quite short and repetitive, having a profound effect on a viewer. Facebook began accepting GIF posts back in 2015. Read More