Local SEO is an important Search Engine Optimization (SEO) strategy that involves optimizing your online presence to attract more business from local customers. This includes optimizing your website, creating local listings and directories, collecting reviews, and managing your Google My Business profile.
Local SEO is important for pool companies because it allows you to reach more customers searching for your services within your area. By appearing in local search results, you increase your chances of being found by potential clients, which means more qualifying leads, conversions, and sales.
In this article, we’ll discuss how local SEO works and why it’s important for small businesses, specifically those in the swimming pools and hot tubs industry. Let’s get started!
How Does Local SEO Work?
Typically, local SEO works like a standard Google search, only that it has a local search algorithm that includes a proximity factor. Google takes into account the searcher’s location in order to provide them with the best possible results.
For example, if a client within your service area searches for ‘hot tubs delivery,’ your company is likely to appear amongst other competitors in the resulting Search Engine Results Page (SERP). So, if your business is well optimized for local SEO, you’re likely to generate a qualifying lead.
In a nutshell, local SEO is vital for any pool and spa or construction business offering local services.
Improving your Local SEO
Here are some of the steps you can take to improve your local SEO:
- Set up a Google My Business Profile
Google My Business is a platform that enables you to submit information about your local businesses, to manage interactive features like reviews and questions, and to publish a variety of media like photos, posts, and videos. This allows customers to easily find your business online view all your information in one place, and rate their customer experience. By setting up your profile with your phone number, address, website, hours of operation, photos, and other relevant information, you will drive more leads to your business and make it easier for customers to find you.
- Promote your business on directory listings
Publishing your business on online directory listings is crucial to being found online. Programs like Internet Reputation Protector help you easily secure and monitor your business information with directory listings on popular review sites like Google, Facebook, Yelp, and more, making it easier for customers to find your business and leave reviews. You can compile your positive reviews from more than 150 review sites into a single SEO-optimized business profile. Highlight the reviews you want people to see in online search results, and that will help you get more leads.
- Collect and monitor your online reviews
Your online reputation and customer reviews are one of the most important factors that customers consider when deciding whether to do business with you. By using Internet Reputation Protector, you can collect more customer reviews with automated email and text campaigns that are customized to request reviews from your target audience, receive instant notifications of new reviews, and automatically promote new reviews on your website. This will help you gain more positive reviews and improve your online reputation.
- On-page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. On-page SEO tells Google all about your website and how you provide value to customers. It helps optimize your site for both human eyes and search engine bots.
Some important elements of on-page SEO include:
- High-Quality Page Content
- Page Titles
- Meta Descriptions
- Image Alt-text
- Structured Markup
- Page URLs
- Internal Linking
- Mobile Responsiveness
- Site Speed
Why Is Local SEO Important for Small Businesses?
Every business today needs to be accessible online. Practices like website optimization, creating local business directory listings, managing online reviews, and on-page SEO all share the goal of increasing online engagement.
Here are the top reasons why local SEO is important for small businesses:
- Generates more qualified search traffic
Most local searchers have a high buying intent meaning local SEO interactions are more meaningful and likely to result in a positive outcome. Based on a report by Google, 76% of local searchers are likely to visit a business within 24 hours, and in most cases, about 28% of these local searches result in a purchase.
- Increases online visibility
Local SEO for pool and spa companies also helps increase your swimming pools and hot tubs business’ online visibility. This means that when people in your local service area search for businesses like yours, your business will show up at the top of the search results. And we all know that being at the top of the search results is essential for getting found online.
In fact, according to a report by RioSEO, 61% of local consumers search locally every day, meaning that if your business has good online visibility, then most potential customers are likely to find it. If local customers can’t find you online, you’re probably missing out on lots of opportunities.
- Saves on costs
Although it requires time and effort to optimize your business for Local SEO successfully, listing it on local directories using free tools like Google My Business and Facebook makes local SEO a cost-effective marketing option for pool companies.
- Helps outrank competitors
Local SEO for pool companies also makes it easy to outrank competitors. If you optimize your business perfectly and always meet the needs of your clients, increasing the number of satisfied clients and positive online reviews, you’ll manage to gain a competitive edge against your competitors.
Local SEO for pool companies can be a bit tricky, but it’s definitely worth taking the time to get it right. By making sure that your swimming pools and hot tubs business is visible to local searchers, you’ll be able to attract more customers and grow your business to your desired level.
Want to improve your Local SEO and attract more customers for your business? Contact us today to get started!