Marketing automation has become an integral part of companies seeking to secure a competitive edge against their competitors in today’s business world. According to a report by invesp, 91% of businesses who use marketing automation see it as a vital aspect of the success of their online marketing campaigns.
So, what’s marketing automation, and why is it important for pool and spa businesses?
What is marketing automation?
Marketing automation refers to the process of utilizing technology to streamline, automate, and measure marketing tasks and workflows. This automation helps you and your marketing team manage tasks easily and efficiently, leading to better results for your business.
Marketing automation uses software to automate repetitive marketing work. Businesses can automate repetitive tasks such as email marketing, messaging, webchat, and more – not just for the sake of efficiency, but also to provide a more personalized experience for customers.
A good marketing automation program puts your teams in sync by prioritizing tasks and making it easy to hand off leads to the right person. Contact info can be sent to your sales rep once the lead is warm and ready to be contacted, at which point automation assigns and notifies the sales rep. When the customer purchases, your customer support team can see all the previous conversations and actions taken by the customer along their way to the sale. Not only is the process seamless and efficient, but it also builds a long-term relationship between the customer and the business.
How can marketing automation benefit pool & spa companies?
We now live in a world where a personalized sales and customer support experience is expected. Small Screen Producer’s marketing automation solutions can help you close deals faster, build stronger relationships with your customers, and increase revenue, all without adding extra labor using our email and text communication funnels for inground pools, above ground pools, and hot tubs. Take the load off your customer support team by allowing us to help automate your client onboarding and after-sales service workflow. For builders, we can help automate communication from contract signing, throughout the construction process, and all the way through after-market water care subscription programs.
What processes can you automate?
Here are some examples of how pool and spa companies can automate their sales, marketing, and support:
- Website Lead Capture Automation
Funnels designed to convert a website visitor into a lead by collecting their contact information automatically.
2. Sales Department Specific Lead Nurturing Automation
Funnels designed to nurture leads from the initial appointment-setting through follow-ups until a lead becomes a customer. Automating the many steps between marketing and sales gives your team more time to focus on overall strategy and nurturing the leads that show real promise. That means more prospects and more customers.
3. Client Onboarding Communication Automation
Fully-automated communication from contract signing, through the full construction process, to after-market pool and spa water care services. These emails inform your customers on the next steps they need to take. Timely, concise email and text messaging communication helps you build consumer confidence and enthusiasm for your company.
4. After Market Sales Automation
Customized service forms, automated reminders, and eCommerce automation help you capture leads and communicate with your monthly maintenance customers, retail DIY customers, and pool and spa service/equipment repair customers.
5. Water Care Automation
E-commerce for DIY customers, monthly maintenance plans, equipment service/repair, opens and closes, cover and liner repair and replacement, and equipment upgrades.
6. Reputation Management Automation
Automate your customer review process from onboarding through after-market sales for each profit center with text and email automation.
Why your business needs marketing automation
Marketing can be a time-consuming and overwhelming task for companies that build and sell swimming pools and hot tubs. From creating and sending out marketing materials to coordinating campaigns and tracking results, there’s a lot to keep track of. Luckily, marketing automation can help take some work off your plate.
By automating repetitive tasks, such as email marketing, social media campaigns, and lead generation, you and your marketing team will have more time to focus on other important aspects of your business.
Generates better leads
Lead generation is vital for business growth and success. By automating vital marketing tasks, swimming pools, and hot tubs, companies can gain more insight into their target market and identify and focus on the most promising opportunities. Here you can also develop effective marketing strategies and find better ways to connect with potential customers for your pools and spa business.
A recent report by Invesp revealed that 80% of marketing automation users saw an increase in the number of leads generated.
By generating better and qualifying leads, you increase your business’s conversion rates, resulting in more sales.
Marketing automation for pool and spa companies also plays a huge role in personalizing the customer journey. With the right data on customer behavior, you can use marketing automation to tailor your swimming pools and hot tubs’ marketing messaging and offers to each individual customer.
With personalization, you can send the right message to the right customer at the right time, resulting in more sales and happier customers. Not only does this make the customer journey more efficient, but it also helps build strong customer relationships that can last a lifetime.
Through marketing automation, you can free up time and resources that can be used to focus on more strategic tasks vital for your business’ success. In addition, marketing automation helps improve the efficiency of marketing campaigns, making it easier to track results and identify areas of improvement.
It also helps generate qualifying leads and targets the right customers increasing the conversion rates and boosting sales.
Also, by providing your marketing team with access to data and insights, marketing automation can help improve decision-making and increase the effectiveness of marketing strategies. Typically, marketing automation is a powerful tool that pushes businesses a step closer to achieving their desired results.
There you have it, our top reasons why marketing automation is vital for pool and spa businesses.
So, if you are looking for a way to increase the efficiency of your business and gain an edge over your competitors, try marketing automation.
Want a marketing automation solution that matches your business needs? Contact us today and we will get you set up for success!