Case Study: Splash Pool Services Video Success
The Situation
Chris Ferriss, owner of Splash Pool Services, was looking for a new way to reach out to customers who need pool maintenance, pool service, pool renovation or fiberglass repair in the Michigan area. Splash Pool Services needed to go beyond traditional and find a creative way to showcase their talents. That’s where Pool Marketing Site stepped in! We develop targeted, branded, content marketing strategies that can keep any business connected to the customer in a searchable, socially shareable and engaging way.
The Solution
For Splash Pool Services we first created a new website that is search engine optimized and has a completely new, digitally engaging web design. The website is integrated with all new social media channels which build brand presence and lead generation. A cool new feature we created for the site is the option for customers to schedule an appointment with Splash Pool Services right on the website! This makes it simple and functional for both Ferriss and customers. Along with the website and social media channels, we produced a series of videos that position him as an expert in the industry and in his local community. Each video created for Splash Pool Services was search engine optimized, visually appealing and informative.
The Results
The fiberglass repair page of the website features information on Splash Pool Services history and great reputation on fiberglass repair, along with a video. The video we produced for Splash Pool Services was informative, clear and creatively put together. The video includes an interview with Ferriss as he describes the Splash Pool Services process of fixing cracks in fiberglass pools that happen often with the changing weather in Michigan.
In the interview with Ferriss, he describes the abundance of services they provide at Splash Pool Services and how they specialize in fiberglass pool repairs. The video features an on-site fiberglass repair to fully showcase their in-depth and complete fiberglass repair process to customers. Because of this well-thought, visually appealing and search engine optimized fiberglass repair service video we created for Splash Pool Services, within three weeks of uploading the video to YouTube his team sold a fiberglass repair.