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Google Reveals Top Trends to Incorporate Into Your Holiday Marketing Plan

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Putting together a holiday marketing plan isn’t easy. But Google has given us some hints into what will and won’t work with audiences this year. Last week Google released behavioral insight data about what will drive conversions this year. One interesting piece of information is the number of mobile searches that are clearly on the  Read More

Yelp Online Reviews Play Key Role in Purchase Decision Making

News, Pool Marketing Site

When people talk about online reviews, Google is likely what first comes to mind. As it turns out, Yelp reviews for pool companies may be just as – if not more – influential. In fact, one study by FreshChalk showed that Yelp reviews appear in the top 5 results for 92 percent of local Google  Read More

3 Reasons Why Your Pool Company Needs a Digital Marketing Consultant

Pool Marketing Site

The need for a strong online presence is more important than ever. But running a full-time company leaves little time for digital marketing, which is why more pool companies are turning to a digital marketing consultant to take the reigns and boost their business online while protecting their brand reputation. Not sure if a digital  Read More