The Best of Pool Marketing Site Client Profiles: The Top Web Design Features for Pool Websites
There are always surges in new web design trends, templates, plug-ins and modules. And it’s always difficult to keep up. As a digital media marketing firm, we’re always looking out for ‘the next best thing’ in digital media marketing to add to our clients’ websites. While every single website we create is web responsive, we cater to each client by adding website features that enhance each specific client’s overall branding and marketing strategy.
Here’s a collection of a few noteworthy website features that we’ve added to our clients’ websites that would be highly beneficial for pool companies of all types.
The Best Website Feature for a Multiple Location Pool Company
Separate Customer Inquiry Forms for Multiple Locations | Memphis Pools
Memphis Pool has several different locations in the Memphis, Tennessee and Little Rock, Arkansas areas. When a visitor is ready to contact Memphis Pool, they can select which service and retail location or department they’d like to get in touch with and a separate form for that specific location is loaded on to the page. This saves the company as well as the customer time and effort to get in touch with the right professionals at the right location, right away.
The Best Website Feature for a Pool Manufacturer
Dealer Locator | Lonestar Seal (www.lonestarseal.com)
Adding a dealer locator on a pool website can provide website visitors a way to easily find where your products and services are located. The user just types in their zip code and a list of nearby dealers show up with address and contact information.
The Best Website Feature for Lead Generation
Free Downloadable Resources | Burton Pools & Spas (www.burtonpools.com)
Relevant and helpful information is what visitors are looking for anytime they visit your website. Downloadable resources are a powerful form of content marketing that share valuable information about your company’s expertise and knowledge in the industry while also providing value to the visitor and converting them into a customer.