The first chatbot was developed in the 1960s. Ever since then we have made continuous major improvements on this ultimate customer service technology that is having a massive positive impact across all industries – including the pool and spa industry.
Chatbots come with a host of benefits. From being available 24/7 to always having the right answer an actual or potential customer, they are a convenient and engaging way to stay connected with those who are the most interested in your products and services.
The year 2020 is right around the corner. With more companies incorporating “chatbots” into their marketing campaigns and plans, it’s no surprise that these are the 3 leading trends that we are sure to see in the following year.
1. Chatbots Are Becoming More “Human”
A few years ago, chatbots were pre-filled with robotic responses and could only respond with such. It’s expected that as the second decade of the 21st century kicks off that these increasingly important bots will be able to use artificial intelligence to concoct more tailored and humanized responses to queries.
2. More People Are Using Them
We are becoming increasingly “text” savvy, meaning that fewer people are picking up the phone and more are finding texting a question more convenient. This growing trend, when paired with the fact that more people are jumping on social media to find businesses and brands, makes it all the more important that pool companies incorporate chatbots into their business plans.
3. More People Are Completing Purchases with a Chatbot
Consumers are becoming increasingly willing to make payments with a chatbot. Chatbots do make online shopping a lot easier, and it eliminates that extra step of a consumer visiting your pool website. The less hurdles there are in the way of making a purchase, the more likely the purchase will be completed and you won’t be left with an abandoned cart.
Interested in adding a Facebook chatbot to your overall business plan? Pool Marketing Site has the answer for you. Click here or give us a call to learn more about our Facebook Messenger Automation benefits and services!
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