2020 sprung a pretty huge surprise on us all. A novel pandemic? No one saw that one coming. With it came lockdowns, social distancing, labor shortages, supply shortages, and more. To help future-proof your business and be prepared for anything 2021 has to offer, here are some marketing ideas for home improvement businesses to make the most of a challenging situation.
One word – staycations. At a time like this, having a comfortable home is super important. And what makes a home comfortable? There’s quite a lot that could do this, but none does it quite as well as home improvement or backyard living investments.
If people ever needed any inspiration or reason to invest in their home or backyard, that could be it. However, you will need to do your part and market your home improvement business appropriately.
Things have changed. As a small business owner, you must adjust to the changing times and swim with the tides.
We’ve got 5 great ideas that will be perfect for your business
1. Make videos part and parcel of your marketing strategy
If there’s one thing the pandemic taught us, it’s the power of videos. Remote workers, students, family members, and just about any other group you can think of still connected with videos, despite the distance.
You can also use video to engage meaningfully with your potential clients. Lucky for you, there’s no shortage of platforms where you could utilize video. From creating a YouTube channel to using Facebook or Instagram, you have many choices of where to publish.
Here are a few tips to help you maximize this –
- Keep the videos short and power-packed
- Go for live videos as well as pre-recorded ones
- Try using user-generated video content
2. Interact more with your potential clients
With new remote jobs and such, people all operate in different time zones, everyone’s schedule is different. 9 to 5’s aren’t as popular anymore. Try introducing live chat or chatbot automation to your website. Make it catchy.
For instance, “Hi, do you have any questions about your home renovation? Come on over and ask me” should pop up on your website when people visit. They are likely to engage with you then.
3. Targeted marketing
Demographics matter a lot in this industry. There are states where home renovations and swimming pools aren’t at the top of most people’s home accessory checklist. In others, it’s a must-have. In that same vein, there are categories of people within your local area who are more likely to patronize you. Target these people.
2021 will see a lot of this – segmented marketing based on behavioral differences and similarities. You’ll want to embrace this reality now.
4. Optimize your online presence across as many platforms as possible
Local and online directories, Google Maps, Facebook, Instagram, Youtube, etc., are great platforms for expanding your online reach and finding more leads. Make sure you have a high enough ranking on these places so that your potential clients can find you easily. Beyond directories and such, do not ignore the power of social media.
5. Local marketing
Local marketing and SEO is a great strategy to employ to target the audience within your area. Implementing these strategies can convert your potential clients into paying customers.
Getting started with local marketing for your home improvement business –
- Find out who your local audience is and target them.
- Imbibe the spirit of community in your business. This will help with the growth of your company. Use local tools such as local directories and local media.
- Build and optimize a local business website. 56% of customers in a report showed that most people trust local websites than even Google My Business. Use this to your advantage.
2021 is indeed promising for small business owners. Do your best to take advantage of the new opportunities so that your business thrives in the coming years.
Contact us today to get started!
About Small Screen Producer
Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.
We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.
Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.