Survey Finds Visual Content Is King in 2019
The number of small businesses who believe in the power of visual content is continuing to grow.
Visual Objects recently surveyed 529 American small businesses to learn more about three things:
- The type of content they have been publishing
- The effectiveness of their content
- The content they plan to publish this year
Below are some of the key findings of their survey.
Website Design Is on Small Business Wish Lists
The survey found that 19 percent of small businesses wanted to improve user engagement. This means publishing more content (currently 74 percent publish website content on a monthly basis), and for 20 percent of respondents it involves enhancing their website design.
Company Information & Visual Content Most Popular Forms of Content for 2018
Small businesses are publishing a lot of different forms of content. The leading types for 2018 were:
- Company information (67 percent)
- Visual content (58 percent)
- Product descriptions (51 percent)
- Reviews (43 percent)
- Videos (42 percent)
- Blogs (30 percent)
Small Businesses Plan to Invest More in Visuals & Video for 2019
Despite company information taking top spot last year, it looks as if small businesses will be investing more in images and videos.
- Visual content (55 percent)
- Videos (42 percent)
- Blog posts and articles (33 percent)
- Downloadable content (22 percent)
- Podcasts (17 percent)
Over Half of Small Businesses Plan to Publish Visual Content in 2019
It’s no secret that visual content is increasing in importance. The survey found that nearly one-quarter (23 percent) of small businesses said that visuals and company info were the most effective forms of content last year. Fifty five percent said that they planned to publish more visuals in 2019.
As a pool and spa company, there are loads of opportunities when it comes to publishing and sharing visual content. From products and employee photos to behind-the-scenes pool projects and completed poolscapes, your industry is made for images and videos.
Learn more about how you can elevate your web presence through beautiful visuals! Speak to a digital marketing expert at Pool Marketing Site today at (281) 940-3798.
About Small Screen Producer
Small Screen Producer is dedicated to create and optimize your company’s total online presence. As a leading innovator of digital media marketing since 2008, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business. We offer a complete line of digital marketing solutions to get this done. They include website design, Google Ad services, Facebook and Instagram Ad services ,website lead capture tools and automation, social media marketing, reputation management, technical services, , graphic design, video production and monthly service plans. We take your online marketing and advertising off your to-do list, so you can focus on your core business.
Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.