Shopping from home used to mean QVC and late-night infomercials. But, we’ve all seen the huge change in the marketplace over the last decade. First, Amazon came along, and then the major brick-and-mortar retailers were forced to follow suit.
In just the last few months, everything has completely changed. It’s no longer just major retailers that have to embrace online shopping to compete. Even for the pool and spa retail industry, giving your customers a way to shop from home has gone from a “nice-to-have” to an absolute must-have. If you want to compete, that is.
The upward trend for online shopping was already steep, but COVID-19 accelerated the inevitable and brought us fully into the online shopping era. For example, in February, Target’s online sales grew 33% compared with the year prior. In April, they grew by 282%.
New Online Shopping Habits Are Here to Stay
While this level of growth will decrease as the country returns to “normal,” nearly 70% of shoppers say the quarantine experience will change the way they shop in the future. That means they will still gravitate toward retailers that offer online shopping options.
With these rapid changes in behavior and attitudes, it’s not far-fetched to say that offering online shopping options could soon mean the difference between the success or failure of your business. People want to shop online and they’ll choose the business that lets them. Hopefully, you’re one of them.
Getting the Edge and Equipping Your Business for Future Success
Change has happened fast and many pool and spa retailers are feeling left behind. It can leave you wondering if you can even catch up. It can all seem overwhelming. That’s made especially worse if your website isn’t up-to-date. There’s so much time and work involved, right? It will just be another project that gets lost in the shuffle.
But what if it could be done without a lot of technical hurdles? Adding eCommerce to your existing website doesn’t have to be a headache. However, not adding eCommerce will definitely give you a lot of them.
Increasing Revenue Through Your Online Store
Once you have an online shop and start promoting it in-store and through your social media and traditional advertising channels, existing customers will be quick to start using it.
You’ll also have the opportunity to expand your sales by driving additional online traffic. People already searching for the products you offer can be directed to your online store through Google search results. And as pool and spa marketing specialists, our Google Ad services are tailored to the specific needs of businesses like yours.
Boosting your revenue and beating the competition by using online advertising to rack up sales in your online shop? That’s an exciting prospect.
Now’s Your Chance to Beat the Competition
A lot has changed and it’s happened quickly. But, there’s no need to stress out about how much revenue you could be losing by not having an eCommerce solution. At Small Screen Producer, we offer simple solutions specifically designed for the pool and spa industry.
What was the future of online shopping is already here. Don’t get left behind. Right now is a unique opportunity to establish your business as your community’s online retailer for pool and spa supplies.