New research has revealed that paid search is the leading ad channel for 2019.
Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and professionals throughout the United States and the United Kingdom. Their data shows that paid search is going to account for nearly 40 percent of advertisers’ total marketing budgets this year.
Paid Search on Social Media Is On The Rise
Advertisers are spending more on paid social this year. Paid social ads are claiming the second-greatest share of advertiser’s budgets (18 percent) with display advertising trailing closely behind (16 percent).
Facebook will always be a top pick for marketers. But Instagram has been getting a lot more attention from advertisers this year. What may be even more interesting is the fact that advertisers aren’t swapping ad dollars from other areas to grow their presence on Instagram – they’re increasing their ad budgets to become more prominent on this channel.
The Most Effective Ad Formats
Not surprisingly, the most effective ad formats are those which are highly visual. According to the report, 65 percent of respondents stated that they would be increasing their use of shoppable images this year.
- Video claimed the top spot as being the most effective ad format (32 percent)
- Image ads came in second place (26 percent)
- Instagram Stories slid into third place (23 percent)
- Carousel ads are still proving their strength by claiming fourth spot (19 percent)
What is also worth noting is the importance of advertising on Google. This study revealed that 98 percent of respondents gave Google either a four or a five out of five rating on the trust index, making it the most trusted publisher for advertisers.
Interested in your pool and spa company becoming a dominant force on paid search? Contact Pool Marketing Site online or give us a call at your convenience to speak with a digital media marketing professional at (281) 569-4370!
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