The New Google Ads of 2019 Are Perfect for Pool & Spa Companies

The New Google Ads of 2019 Are Perfect for Pool & Spa Companies

Google Marketing Live 2019 was loaded with huge announcements. Among the most exciting of the lot for pool and spa companies were the up-and-coming Google Ads formats.

New Google Ads Formats for 2019

Google announced three brand new types of ads that will be available soon:

  1. Discovery Ads

These native ads will show up in several of Google’s feed environments (including YouTube). These ads are, as Google describes, “visually rich” and harness the “power of intent” to drive sales for companies.

What does power of intent mean? It means that Google will take a number of signals into account, including:

  • Past website visitation
  • Videos watched
  • Map searches
  • App downloads

This may very well be the most exciting ad-type for pool and spa companies. Being an industry already loaded with striking poolscapes and engaging imagery, this ad type seems like it’s almost specifically designed for you.

  1. Showcase Shopping Ads

Through this type of ad, pool and spa companies can display a variety of products on the Discover feed and Google Images. It’ll soon also roll out to YouTube, increasing the importance of video marketing.

The real benefit here is that visitors will be able to make a purchase without leaving any one of those three sites. This provides them with a near friction-less shopping experience

  1. Gallery Ads

Here’s another ad-type that delves deep into the “intent” of users. Gallery Ads are an interactive visual format that will appear on mobile devices in Search. As the name suggests, companies will be able to showcase multiple images which users can easily swipe through.

Being highly visual, Gallery Ads are another fantastic advertising avenue for pool and spa companies. Google shared that in testing, their Gallery Ads averaged 25 percent more interactions than other ad types.

Get Your Pool & Spa Company in Front of the Right People

The digital media marketing team at Pool Marketing Site are experts in harnessing the power of Google Ads and translating that force into leads and sales.

Click here to find out more about our services, or call us today to speak to an experienced pool and spa company marketer today at (281) 940-3798.


About Small Screen Producer

Small Screen Producer is dedicated to create and optimize your company’s total online presence. As a leading innovator of digital media marketing since 2008, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business. We offer a complete line of digital marketing solutions to get this done. They include website design, Google Ad services, Facebook and Instagram Ad services ,website lead capture tools and automation, social media marketing, reputation management, technical services, , graphic design, video production and monthly service plans. We take your online marketing and advertising off your to-do list, so you can focus on your core business.

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.

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